Senior Manager, Community Partnerships
The National Volunteer & Philanthropy Centre (NVPC) is the steward of the City of Good vision for Singapore, where individuals, organisations, and leaders come together to give their best for others. Through our brands, programmes, and initiatives, we facilitate partnerships with non-profits, organisations, public sector bodies, and individuals to enliven the giving ecosystem within Singapore. We invite you to join us in building a #CityofGood together.
DESIGNATION : Senior Manager, Community Partnerships (Marketing)
RESPONSIBILITIES
As we journey towards realising the vision of Singapore as the ‘City of Good', NVPC is offering an exciting opportunity to be part of the team that supports the BAGUS (Building All Groundups for Success) Together initiative. The candidate should share the belief that ‘together is better' and that communities can be empowered to give their best towards a more caring, inclusive and compassionate society.
This role focuses on the marketing portfolio to achieve the objectives of the BAGUS Together (BT) initiative.
The goal of this role is to develop and expand our organic search and social reach while enhancing their conversion rates. This position will spearhead initiatives aimed at enhancing our online visibility and engagement, increasing brand affinity and engagement with groundups. By optimising our organic search presence and harnessing the power of our social content, the aim is to scale our reach, to substantially increase the awareness and conversions on our platform.
Groundups are informal groups which embody the spirit of giving and rally the community to respond to issues arising within communities. They diversify and strengthen the Giving Ecosystem by creating innovative solutions, offering opportunities for informal volunteering, and encouraging a sense of ownership within communities. The BAGUS Together team journeys with everyday individuals to start and sustain their own non-profit initiatives. We're passionate about enabling people with innovative ideas to solve social issues through the power of the community.
Job Description
1. Craft and lead in the planning and implementation of relevant marketing efforts to support the BT programmes, which include (not limited to) content creation for various marketing channels, social media management, email marketing, event promotion, brand management, market research, as well as analytics and reporting, such as:
- Keyword Research & On-Page Optimisation
- Create SEO-friendly content & acquire quality backlinks
- Use analytics tools for insights & monitor competitor ranks
- Regularly audit and address SEO and site performance issues
- Create engaging content to increase followers and engagement
- Develop and execute campaigns to increase programme sign-ups
- Manage eDM, website and social media channels to ensure a consistent brand voice
- Collaborate with and support other teams to create integrated marketing campaigns
- Stay updated on the latest trends, tools or tech to improve engagement
- Assist with administrative tasks and budget management
- Provide support to other teams or groundups by sharing best practices for engagement
2. Work together with other BT team members to deliver the overall objectives of the initiative.
3. Work closely with NVPC's marketing and communications team to ensure all marketing efforts are aligned with organisation's overall marketing goals as well as ensuring all marketing materials align with NVPC's brand tone and guideline.
QUALIFICATIONS
- Bachelor's degree in marketing or a related field
- At least 8 years of relevant experience working in a marketing or communications role
- Strong writing and editing skills, with the ability to create engaging content for digital campaigns
- Ability to work well with agencies and vendors
- Strong listening skills and sense of empathy
- Strong collaboration skills
- Strong interpersonal skills
- Able to independently network and manage internal and external stakeholders
- Good project management skills
- Good at planning and organising events
- Excellent verbal and written communication skills in English
- Knowledge of the groundup space will be advantageous
