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Key Job Accountabilities:
Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
- Collect and analyze consumer and market insights and competition strategies to make recommendations to management
- Drive new product launches and push growth on pillar products through promotional and advertising excellence, contribute to the growth of the respective brand in Travel Retail Asia Pacific
- Implement new product launches on time in full and strive to maintain growth on pillar products
- Propose and implement promotional and trade marketing plan for product(s)
- Manage A&P budget for product(s) to maximize ROI
- Ensure sales forecast accuracy for demand planning
- Mobilise and collaborate with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Interact effectively with other departments (global brand team, sales, supply chain, finance controlling, training etc.) to support marketing objectives
Key Skills:
Market & Consumer Insight
- Identifies market drivers
- Translates trends and consumer knowledge into meaningful insights
Brand Development
- Thinks brand strategy
- Imagines disruptive products & services
- Develops integrated campaigns that work
- Integrates retail & shopper expertise
Activation Excellence
- Delivers excellence with agility and rigor
- Integrates sustainable, business consciousness
Collaborative Leadership
- Creates collaboration for bigger success
- Shares & leverages best practices
Requirements:
- University graduated or above, preferable in Business, Marketing or related discipline
- Minimum 5 relevant years of marketing experience
- In-depth knowledge of beauty products/categories
- Experienced in research and market data analysis
- Knowledge of travel retail dynamics/environment and competitors, markets trends and consumers
- Experience in full 3-axis beauty portfolio management is advantageous
- Willing to learn, goal-oriented, able to work under pressure
- Good communication and interpersonal skills
- Fluent in English, bilingual (Mandarin or Cantonese) preferred
- You can apply to up to three jobs within a rolling 30-day window.
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