Senior Marketing Executive

About Us:
We are a leading chemistry tuition centre committed to providing top-notch education to students. Our team is passionate about making chemistry fun and accessible while helping students achieve outstanding academic results.

We’re seeking a Senior Marketing Executive to lead our digital and content marketing efforts. If you have a knack for creativity, strategy, and a results-driven approach, this role is perfect for you!

Work Schedule:

• Days: Mondays to Fridays
• Time: 10:00 AM to 7:00 PM

Key Responsibilities:

Social Media Management

• Develop, implement, and manage content strategies for platforms such as TikTok, Instagram, and Telegram.
• Create engaging posts, reels, stories, and videos tailored to our audience.
• Monitor and analyze social media metrics to optimize performance.

Content Creation and Strategy:

• Write, edit, and proofread compelling content for social media, blogs, and marketing campaigns.
• Ensure all content aligns with the brand voice and resonates with the target audience.

Vendor Collaboration:

• Liaise with relevant vendors, including designers, photographers, and video production teams, to produce high-quality content.
• Oversee the execution of marketing materials to meet project deadlines and quality standards.

Google Marketing:

• Plan, execute, and manage Google Ads campaigns to drive traffic, increase conversions, and boost enrolment.
• Analyze ad performance and provide actionable insights for optimization.

Community Engagement:

• Actively interact with followers and respond to inquiries on all digital platforms to build and nurture an engaged community.
• Manage online reputation by monitoring comments and reviews.

Campaign Planning and Execution:

• Plan and execute seasonal campaigns to promote programs, crash courses, and special events.
• Align campaigns with sales goals and overall marketing objectives.

Analytics and Reporting:

• Track, measure, and report on campaign performance and ROI.
• Use insights to refine strategies and achieve measurable growth.

Trend Monitoring:

• Stay updated on digital marketing trends, platform updates, and competitor activities to maintain a competitive edge.

Qualifications and Requirements:

• Diploma or degree in marketing, communications, or a related field.
• At least 3 years of experience in digital marketing, content creation, or social media management.
• Proven track record of managing successful social media campaigns and paid ad strategies.
• Proficiency in social media platforms (TikTok, Instagram, Telegram), Google Ads, and basic analytics tools.
• Strong creative skills with an eye for aesthetics and brand consistency.
• Excellent communication, organizational, and project management skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Knowledge of the education sector or familiarity with tuition centres is a plus.

What We Offer:

• Opportunities for professional growth and development.
• A collaborative and innovative work environment.

How to Apply:
If you’re a creative, strategic thinker with a passion for digital marketing and education, we’d love to hear from you! Please send your resume and a portfolio of your work (if applicable).

We look forward to connecting with you!

Job Types: Full-time, Permanent, Contract
Contract length: 24 months

Pay: $3,200.00 - $3,500.00 per month

Schedule:

• Monday to Friday

Experience:

• Marketing: 3 years (Preferred)

Work Location: In person