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Digital Marketing Manager

Salary undisclosed
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SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rights-holders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
In Asia, SPORTFIVE has over 30 years of proven performance with offices in Singapore, Sydney, Shanghai, Hong Kong, Tokyo and Seoul. The industry leading agency specialises in delivering a comprehensive range of solutions and services for brands, right-holders and fans across the whole value chain. With dedicated teams focused on media and brand-led sales, content production, turn-key event management, design studio, digital marketing and activation, SPORTFIVE is well placed to support brands and rights-holders in creating valuable partnerships in the region.
SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
About ASEAN United FC:
ASEAN United FC is the premier football marketing platform for ASEAN football fans, that unites four of the region's largest football tournaments under one umbrella: the ASEAN Men’s Championship, the ASEAN Women’s Championship, the ASEAN U-23 Championship, and the Shopee Cup (ASEAN Club Championships). We are redefining fan engagement by offering exclusive access, match highlights, player profiles, and behind-the-scenes content, building an unparalleled experience both on and off the field. Our mission is to unite ASEAN football fans through digital innovation, driving passion, pride, and the celebration of the ASEAN football community.

Role Overview:
As the Digital Marketing Manager, you will play a pivotal role in driving the digital presence of ASEAN United FC across all digital touchpoints. You will oversee the digital marketing strategy for all four football tournaments, ensuring consistent engagement, visibility, and value for our event sponsors. This role also includes overseeing the social media team, ensuring that they execute the social content strategy effectively, driving growth in followers and fan engagement.
You will work closely with our digital media agency and internal teams to execute SEO, website management, digital campaigns, performance marketing, email marketing, CRM, and ensure successful sponsorship fulfilment across (including local languages) all digital platforms. Your leadership will ensure that all digital assets are optimized to provide the best fan experience and value to our partners.

Key Responsibilities:
  • Digital Strategy & Execution:
    • Lead the digital marketing strategy for ASEAN United FC, ensuring alignment with the overall business objectives and fan engagement goals.
    • Manage digital campaigns across all touchpoints (social, website, email) for each of the four football tournaments.
    • Oversee the execution of performance marketing efforts, including paid search, display, and social media ads, ensuring campaigns drive ROI and align with event sponsorships.
  • SEO & Website Management:
    • Oversee SEO strategy and implementation to enhance visibility and organic traffic across ASEAN United FC’s website and other digital platforms.
    • Manage the digital assets on aseanutdfc.com, ensuring the platform is up-to-date with the latest content, live statistics, match schedules, and other key tournament information.
    • Ensure the website is optimized for both desktop and mobile audiences, providing an engaging, user-friendly experience
    • Ensure the website supports multilingual functionality, offering content in English, Vietnamese, Thai, and Bahasa Indonesia to cater to a diverse regional audience.
  • Social Media Oversight:
    • Oversee the social media strategy and collaborate with the social media team to execute plans that drive follower growth, engagement, and fan community development.
    • Work closely with the social media team to ensure content creation and strategy align with broader marketing campaigns and sponsorship requirements.
    • Monitor and optimize social media content, performance, and fan interactions across platforms (Facebook, Instagram, Twitter, YouTube, TikTok, etc.).
  • Email Marketing & CRM:
    • Drive email marketing campaigns for tournament updates, fan engagement, special offers, and promotional content to increase fan loyalty and participation.
    • Oversee the CRM system to ensure effective segmentation, personalization, and communication with fans, driving both engagement and retention.
  • Sponsorship Fulfillment & Revenue Generation:
    • Collaborate with the sponsorship team to develop and execute digital strategies that provide value to sponsors, ensuring fulfillment of sponsorship assets across all digital channels.
    • Monitor sponsorship delivery and performance metrics, making recommendations for optimization.
    • Work with sales and marketing teams to develop additional digital revenue-generating opportunities.
  • Collaboration with Digital Media Agency:
    • Work closely with the external digital media agency to implement digital marketing strategies, ensuring alignment with internal goals and objectives.
    • Manage relationships with the agency to ensure campaigns, content, and digital initiatives are executed effectively and on time.
  • Data Analysis & Reporting:
    • Use analytics tools (Google Analytics, social media insights, CRM, etc.) to track the performance of digital marketing campaigns and social media efforts.
    • Provide regular reports to leadership on the effectiveness of digital marketing activities, fan engagement, and sponsor performance.
  • Team Leadership & Collaboration:
    • Lead, motivate, and mentor a team of digital marketing specialists and social media managers.
    • Foster collaboration with cross-functional teams, including content creators, designers, and sponsors to deliver cohesive marketing campaigns and maximize impact.
Qualifications:
  • Bachelor's degree in Marketing, Digital Media, Business, or related field.
  • 5+ years of experience in digital marketing, with a focus on performance marketing, SEO, social media, email marketing, and content management.
  • Proven experience managing digital marketing campaigns with measurable results.
  • Strong understanding of social media platforms, trends, and best practices for fan engagement.
  • Experience with website management tools, CRM platforms, and marketing automation systems.
  • Experience working with sponsorships and understanding how to drive value through digital platforms.
  • Excellent leadership and team management skills.
  • Strong analytical skills with the ability to derive actionable insights from data.
  • Passion for football, with a deep understanding of the ASEAN football community and fanbase.

Why Join Us?
ASEAN United FC is more than just a football brand – it’s a celebration of the passion, diversity, and talent of ASEAN football. By joining our team, you will be at the forefront of a new era in football fan engagement and digital marketing. You'll have the opportunity to shape the future of ASEAN football and work alongside a dynamic, creative, and dedicated team.
Job Conditions

This role is located on site at our Singapore office.

Category

Marketing & Communications

Type of contract
Regular

Contract start date
05/12/2025

Reference
2133