Assistant Manager, Digital Marketing

Responsibilities:

• Develop, plan and execute creative and compelling digital marketing campaigns across different channels / platforms including media, web, content partners, influencers, SEO / SEM, social media and display advertising campaigns
• Develop digital marketing strategies for content management, web marketing and online lead generation
• Work closely with sales team to manage various marketing activities, including paid campaigns, advertising budget, ad landing page optimization, drip campaigns, sales funnels, etc.
• Develop and track marketing analytics for web and social media.
• Update and improve dashboards
• Develop, champion and manage social media marketing for the business.
• Monitor performance marketing effectiveness, provide actionable recommendations and report directly to the Head of Department.
• Focus on the continuous performance improvement of all marketing activities
• Stay up-to-date with the latest trends, opportunities, and learnings in digital marketing
• Manage all web content, blogs, web listings and email blasts
• Write content for email and digital copy, videos, agency briefs, internal stakeholder communications and events
• Strategically think about onsite campaigns that should be amplified and work with Business Development Team for regional execution
• Integrate digital tracking into offline direct marketing activities
• Support the department in executing marketing plans and promotions
• Plan and execute Club events
• Conduct Club audits to ensure adhesion to marketing and communications branding and copy guidelines
• Admin duties of Marketing Department – filing, billing, processing of invoices, requisition of stationery
• Assist in filming requests
• Assist in Photography for Club events when assigned
• Sourcing and procuring of Club merchandise
• Assist in other ad-hoc duties as and when assigned

Requirements:

• Bachelor’s Degree in Digital Marketing/ Communications/ e-commerce and relevant experience focused on Web/Digital preferred.
• 4 – 5 years’ experience in related field, with at least 2-3 years in a digital marketing role.
• Experience with e-commerce
• Knowledge of ad buying across Facebook, Linkedin, Twitter, AdWords and other platforms.
• Familiar with internet and mobile technologies development and consumer trends.
• Strong data analytical skills, passion in experimentation and problem-solving skills.
• Excellent verbal and written communication skills.
• Data-driven with the ability to analyse campaign results and determine ROI
• Good understanding of lead generation and customer marketing, and measuring outcomes
• Ability to work with cross-functional partners at all levels
• Team player, self-motivated, good interpersonal skills and problem-solving skills
• Superior knowledge of web platforms such as WordPress
• Superior knowledge of social media landscape, networks and toolsets
• Able to multi-task and work within tight deadlines with good organisational skills.
• Self-motivated, resourceful and proactive.

Please email the Human Resource Department at [email protected] with:

• Updated resume
• Reasons for Leaving (Past & Present Employment)
• Expected Salary
• Notice Period
• Date of Availability