Assistant Vice President, Marketing

Strategic Marketing

• Define and lead the marketing strategy for the SingPost SG Business, supporting the organization’s thought leadership position, credibility and brand promise in eCommerce logistics.
• Conversant of the competitive landscape, latest trends and best marketing practices and continuously optimise a robust marketing strategy to build on brand affinity for our products.
• Build and maintain strong relationships with key stakeholders, including e-commerce businesses, industry partners, vendors, and influencers, to drive brand advocacy and business growth.
• Where necessary, responsible to set up new structure (or to improve on current) to systematically track and report sales and marketing performances for areas under your purview.

Conversion

• Collaborate closely with Sales, Product and cross-functional teams to develop and execute strategic marketing initiative to achieve business objectives and ensure product positioning, messaging and activation are in place.
• Lead and mentor marketing team to crystallize GTM program and initiatives.
• Track and analyse marketing metrics to measure campaigns ROI and use data-driven insights to optimise marketing strategies and tactics.
• Implement effective campaign by managing deliverables timely and spending within the agreed marketing budget.
• Drive and increase Wallet Share – prolong corporate/ retail customer lifetime value through cross sell and upsell marketing
• Nurture existing and build new partnerships for marketing communications

Engagement

• Design desired onboarding journey and experience for corporate customers and consumers at our retail channel
• Engage customers to convert their interest to purchase, build customer advocacy, loyalty and stickiness.
• Oversee the creation of compelling marketing materials, including digital content, advertising campaigns, sales collateral, and promotional materials tailored to the needs of e-commerce businesses.

​Team lead: People Development & Culture

• Responsible for the team’s categories by ensuring coverage and balance workload and timelines for the scope of work within the team that he/she manages
• Build a competent team via coaching, mentoring, and providing guidance, including being the escalation channel in the handling of difficult stakeholders and/or complex/exceptional procurement cases
• Inculcate continuous training to upskill and drive a high performing team, and inculcate SingPost values as part of our DNA
• Drive collaboration and cohesiveness within the smaller and wider teams

Requirement

• Bachelor Degree in Marketing or Business
• At least 8 years’ of marketing experience from advertising and marketing. eCommerce logistics domain is preferred.
• Possess a customer centric mindset to bring customer relevancy in all marketing strategies and execution
• Track record in developing and executing B2B and B2C marketing strategies (on and offline) supporting sales organisations to drive usage, grow revenue and increase market share
• Self-directed, detail-oriented, results-focused and collaborative team player who can be comfortable in an exciting, fast-paced and dynamic work environment.
• Excellent communicator and creative thinker.
• Experience in CRM, Digital & Social Media Marketing.