Product Analyst (Digital News Product)

Company Description

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

Responsibilities

We are looking for a highly motivated and detail-oriented Product Analyst to join the Digital News Product team which is responsible for overseeing Mediacorp's market leading digital websites and apps including CNA, 8World, 8Days, Berita and Seithi.

As a Product Analyst, you will work closely with the product, design and engineering teams to deliver actionable consumer insights across multiple media platforms to help drive better business decision-making.

The Digital News Product team is customer-centric and owns the product roadmap for Mediacorp's suite of market-leading digital news websites and apps.

Responsibilities

• Own the data-driven consumer insights function, including gathering, analysis and interpretation of data to develop actionable insights for product managers and other stakeholders
• Drive the understanding of user behaviour and trends to identify opportunities for improving user experience, engagement and reach
• Use statistical techniques and data visualization to interpret trends and patterns
• Identify opportunities for product improvements based on data analysis
• Collaborate with Product, Engineering, and Analytics Engineering to ensure proper tracking and instrumentation of new product initiatives and features
• Build a data culture in the team by defining standards and practices for how product groups work with data and providing a strong voice for a data-driven decision making
• Prepare reports and present the story of the data to management and other stakeholders
• Build automated reporting systems/dashboards for the team
• Collaborate with UX research to design and evaluate surveys and surface quantitative insights on customer experience
• Plan, execute, and analyze A/B tests to evaluate the impact of changes or new features
  
  

Qualifications

• 5+ years previous experience as a data analyst, or data engineer and prior experience in product analytics
• Experience with tools such as Adobe Analytics and Google Analytics and other event tracking tools
• Experience presenting findings to business partners across the organization
• Solid understanding of customer-centric digital product analysis
• Product Management Tools: Familiarity with product management tools such as Jira, Trello, or Asana to manage product backlogs, roadmaps, and user stories
• User Experience (UX) Design: Understanding of UX principles and the ability to work closely with designers to enhance the user experience of the product
• A/B Testing: Experience in planning, executing, and analyzing A/B tests to measure the impact of product changes
• SQL and Database Knowledge: Proficiency in SQL to extract and analyze data from databases