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Marketing Manager (B2B)

Salary undisclosed

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The Marketing Manager is responsible for developing and executing strategies to enhance business client engagement and retention. They design and manage loyalty programme that align with overall marketing goals, create targeted campaigns to drive participation, and analyze data to optimize programme effectiveness. Additionally, they handle the budget for marketing and rewards, collaborate with internal teams and partners, and continuously refine strategies based on performance insights to ensure successful client relationships and programme outcomes.

Job Responsibilities

  • Design and execute marketing strategies that enhance business client engagement and retention
  • Oversee the creation and management of loyalty programs that align with overall marketing objectives
  • Develop and launch targeted campaigns to increase participation in the loyalty program
  • Manage the marketing and rewards budget, ensuring efficient allocation of resources.
  • Analyze data to track programme performance and optimize strategies based on insights
  • Work closely with internal teams and partners to ensure the successful delivery of marketing initiatives

Job Requirement

  • Bachelor's Degree in Marketing, Business Administration or a related field
  • At least 8 years of experience in B2B marketing communications and 4 to 5 years loyalty programme management
  • Having experiences in managing Customer Relationship Management tools (e.g. Salesforces/ HubSpot)
  • Having expriences in using Email marketing tools (e.g. CleverTap / Mail Chimp)
  • Knowledge of Google Analytics
  • Knowledge of Content Management Systems (CMS) (e.g. WordPress)
  • Knowledge in Google Analytics and Facebook Ads.