Social Media Marketing Executive

We are seeking a dynamic and creative Social Media Marketing Specialist to manage and grow our online presence for both our café and kitchen equipment business. The ideal candidate will have a passion for social media, content creation, and marketing strategies that drive engagement, brand awareness, and customer loyalty.

Key Responsibilities

• Develop and execute a comprehensive social media strategy tailored for the café and kitchen equipment divisions.
• Identify target audiences and craft strategies to reach and engage them effectively.
• Create visually appealing and engaging content, including posts, stories, reels, and videos, for platforms such as Instagram, Facebook, TikTok, and LinkedIn.
• Collaborate with in-house teams or external vendors for professional photography and videography.
• Write creative captions, blog posts, and other content to showcase products and café experiences.
• Manage social media accounts, ensuring timely and consistent posting.
• Monitor comments, messages, and reviews, responding promptly to customer inquiries and feedback.
• Stay updated on platform-specific trends and algorithm changes.
• Use analytics tools to monitor social media performance, track KPIs, and generate reports.
• Provide actionable insights to improve engagement, reach, and conversions.
• Partner with the café and equipment sales teams to align social media strategies with business goals.
• Work with external influencers and partners for collaborations and promotions

Qualifications and Skills

• Proven experience in social media marketing, preferably in F&B or retail.
• Proficiency in using social media platforms and tools (e.g., Meta Business Suite, Hootsuite, Canva, Adobe Creative Suite).
• Strong content creation skills, including photography, video editing, and graphic design.
• Excellent communication and writing skills.
• Analytical mindset with the ability to interpret data and optimize strategies.
• Knowledge of food trends and kitchen equipment industry.
• Experience with paid advertising (Google Ads, Facebook Ads).
• Familiarity with SEO and website management basics.

Why Join Us?

• Be part of a passionate team driving innovation in the café and kitchen equipment industry.
• Opportunity to grow and shape the brand’s online identity.
• Competitive salary and benefits.

Job Type: Full-time

Pay: $2,800.00 - $4,500.00 per month

Benefits:

• Health insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus
• Yearly bonus

Work Location: In person