CRM Associate Manager
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It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description
Develop and manage our loyalty marketing and CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives
Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey
To design loyalty, incentives, user marketing programs (cross-sell, upsell) to generate more higher value users
To ensure the quality of our customers, Retention and Loyalty Program
Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance and customer consent requirements
Requirements
Minimum 5 years of experience in marketing, with a strong focus on customer retention, loyalty programs, or lifecycle marketing within the OTA or e-commerce industry
Proven track record of developing and executing successful retention strategies that drive measurable business results
Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling
Excellent project management and communication skills, with the ability to influence stakeholders at all levels of the organization
Demonstrates a strong sense of ownership, responsibility, and commitment
Passionate about delivering exceptional customer experiences and fostering long-term loyalty
Familiarity with CRM software (e.g., Braze, SFMC) is a plus
Experience in HTML is a plus
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!