Marketing and Sales Specialist

Job Responsibilities:

Marketing and Promotion:
Plan and execute marketing campaigns across multiple platforms, including Xiaohongshu, Instagram, Facebook, and other relevant channels.
Develop creative content that aligns with the restaurant's branding and target audience.
Monitor and analyze campaign performance, adjusting strategies for better results.
Customer Engagement:
Respond to customer inquiries and feedback on social media and other platforms to enhance engagement.
Organize events, promotions, and collaborations to attract new customers and retain existing ones.
Manage the restaurant's loyalty programs and ensure customer satisfaction.
Sales Development:
Identify new business opportunities to increase revenue and customer base.
Work with corporate clients or groups to secure private dining bookings or large-scale orders.
Meet monthly sales targets by promoting the restaurant's offerings effectively.
Market Research and Strategy:
Conduct competitor analysis and stay updated on industry trends to ensure a competitive edge.
Develop innovative strategies to increase footfall, average customer spend, and brand awareness.

Job Requirements:

Educational Background and Experience:
Diploma or degree in Marketing, Business, or a related field preferred.
Experience in marketing, sales, or a related role preferred, ideally in the F&B or hospitality industry.
Skills and Competencies:
Proficient in digital marketing, social media management, and content creation.
Strong communication and interpersonal skills to engage with customers and partners effectively.
Analytical skills to evaluate campaign performance and customer data.
Technical Knowledge:
Familiarity with design tools like Canva or Adobe Suite is a plus.
Basic knowledge of analytics tools such as Google Analytics and social media insights.

Working Hours:

Flexible schedule, depending on events and campaigns, with flexibility and remote work options.