Mid-career: Marketing Manager

Blue Ocean is a leading SPA company that offers a luxurious range of wellness services. We are currently looking for an innovative and experienced Marketing Manager to lead our marketing efforts. The successful candidate will have a deep understanding of the wellness and beauty market and will be responsible for crafting and implementing strategic marketing campaigns to increase brand awareness and drive customer engagement. If you are creative, data-driven, and have a passion for wellness, this role offers an exciting opportunity to make a real impact.

Key Responsibilities:

• Develop and execute marketing strategies to promote Blue Ocean SPA’s services and wellness packages.

• Manage online and offline marketing campaigns, including social media, email, content marketing, and events.

• Collaborate with the business development team to create campaigns that attract corporate clients and individuals.

• Conduct market research to identify new trends and customer preferences.

• Manage the SPA’s brand image and online presence.

• Monitor campaign performance and optimize strategies for higher engagement and lead generation.

• Develop marketing budgets and ensure all marketing activities are within the allocated budget.

Key Skills:

1. Digital Marketing: Expertise in SEO, SEM, social media, email marketing, and digital advertising.

2. Brand Management: Ability to build, maintain, and enhance brand identity and customer engagement.

3. Content Creation: Strong writing, editing, and design skills for creating engaging content.

4. Data Analysis: Proficiency in analyzing marketing data to measure campaign performance and ROI.

5. Creative Thinking: Ability to develop unique marketing ideas that differentiate the brand.

6. Project Management: Experience in managing multiple campaigns and marketing projects simultaneously.

7. Customer Insight & Market Research: Understanding of customer behavior and market trends to drive targeted campaigns.

8. Budgeting & Financial Planning: Ability to allocate resources effectively and manage marketing budgets.

9. Collaboration: Strong teamwork and coordination skills for working with business development and other teams.

10. Marketing Tools: Familiarity with tools such as Google Analytics, Facebook Ads Manager, and email marketing platforms.

Duration: 6 months