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- Guide the team to work on large amount and complex data sets to evaluate, recommend and support the implementation of consumer products' business strategies.
- Be proactive in any digitization and data-driven solutions to improve capabilities, processes and systems of the department.
- Collaborate and work closely with business units to understand, clarify and interpret business dashboards and data analytics for effective portfolio monitoring and prompt business problems solving.
- Perform analytics and apply data science in the development and application of segmentation rules, automation, and process optimization to facilitate business decision making.
- Partner with product teams to identify new growth opportunities, devise solutions and continuously enhance data capabilities to support growth.
- Partner with Business Finance team on product profitability and customer profitability models and analysis.
- Business data enrichment through understanding and using new internal and external data sources for analytics to unlock new insights for the consumer business.
- Lead the Campaign and Leads Management team for campaign tasks planning, data execution, performance tracking and leads base management for Consumer Banking. business. Meet the needs of business teams in turn-around-time, data quality and advanced analytics during implementing marketing campaign strategies.
- Lead to apply statistical models, machine learning and AI techniques for automation of wide range of campaign operations aiming at optimized revenue and cost of campaign initiatives.
- Determine reporting needs to be integrated with business intelligence visualization tools and manage reports distribution via content management tools.
- Provide support on managing analytics requirements on Consumer Banking portfolio, ensuring processes run optimally and in an automated fashion.
- Evaluate stakeholders' needs and create plan of action to provide solutions.
- Provide stewardship and custodianship on the regular tasks, dashboards, jobs, and deliverables for the Deposits, Wealth and Segments portfolio, creating, updating and automating tasks and enhancing outputs and DataMart.
- Develop and review marketing, campaign and strategy models to implement managed business growth in line with the direction of the business.
- Establish, monitor and manage end-to-end portfolio, business management and business strategy activities through the application of Analytics, Decision Management Infrastructure and Business Intelligence.
- Engage, collaborate, and work with appropriate business enablers including, but not limited to, IT, RPA, Platform Efficiency and Operation and Service excellence to further understand and establish the business processes and systems to further drive automation and optimization.
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