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Job Scope:
Event Marketing and Management
- Plan, organise, and execute marketing events, both online and offline, to promote the company’s products and services
- Coordinate logistics, promotional materials, and partnerships for events
- Attend and oversee events, ensuring smooth operations and successful outcomes
Social Media and Content Creation
- Manage and grow the company’s social media presence across platforms (e.g. Facebook, Instagram, Tiktok, LinkedIn etc)
- Create and schedule engaging content, including posts, videos and stories aligned with the brand’s voice and goals
- Write compelling captions and copy that align with the brand’s tone and voice
- Engage with followers and address enquiries to maintain a positive brand image.
- Analyse social media metrics and provide reports on engagement, growth, and performance
Marketing Campaigns and Branding
- Develop creative marketing ideas and campaigns that resonate with target audiences
- Participate in photo shoots and video productions to support campaign initiatives
- Ensure consistent branding across all campaigns and platforms
Collaboration and Coordination
- Work closely with internal teams, including sales, design and product development, to aligning marketing activities and business objectives
- Build relationships with external partners, vendors, and influencers to expand marketing reach
Reporting and Analysis
- Track and analyse the performance of marketing campaigns and events
- Provide insights and recommendations for future campaigns based on data analysis
Requirements:
- Bachelor’s Degree in Marketing, Communications or related field
- 2 - 4 years of experience in marketing, preferably with experience in event marketing and social media management
- Strong understanding of social media platforms and content marketing
- Creative thinker with excellent communication and interpersonal skills
- Strong command of written English is required
- Ability to work independently and handle multiple projects simultaneously
- Willingness to work on weekends for events or projects as needed
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