Brand Manager (Consumer Packaged Goods)

Are you passionate about shaping iconic brands in the food industry? Join our dynamic team as a Brand Manager for a leading food company based in Singapore.

Our Client: A leading food company based in Singapore, owns several renowned food brands. With operations spanning India and international markets, we are committed to delivering high-quality food products globally dedicated to consumer wellbeing.

What we look for:

We are seeking an energetic and digitally savvy Brand Manager to join our dynamic team. Reporting directly to the CMO, you will play a pivotal role in shaping and executing brand strategies for our iconic brands. You will have extensive experience in managing CPG brands, with a strong understanding of the Indian market and a solid knowledge of international markets.

What you'll do:

Brand Strategy and Management:

• Develop and implement brand strategies to enhance brand equity and market share.
• Ensure brand consistency across all marketing channels and initiatives.
• Conduct market research to identify consumer trends, preferences, and competitive landscape.

Digital Marketing:

• Lead digital marketing campaigns, including social media, content marketing, and SEO/SEM.
• Collaborate with digital partners and social media influencers to maximize brand visibility.
• Monitor and analyze digital marketing performance metrics, adjusting strategies as needed.

Stakeholder Collaboration:

• Work closely with sales, international business, innovation, and packaging teams.
• Coordinate with advertising and media agencies to develop and execute marketing campaigns.
• Ensure compliance with packaging, labelling, and regulatory requirements across markets.

Project Management:

• Manage multiple projects simultaneously, ensuring timely execution and prodigious follow-through. Knowledge of project management tools and software is essential.
• Organize and oversee promotional events and product launches.
• Develop and manage budgets for marketing activities, including exhibitions, shows, seminars etc.

What you'll need:

• Bachelor’s degree in marketing, business, or a related field. An MBA degree is a plus.
• Minimum of 5 years of experience in brand management, particularly in CPG brands. 7-10 years is preferred
• Proficiency in digital marketing tools and platforms.
• Excellent organizational skills and ability to manage multiple stakeholders.
• Strong analytical skills and ability to interpret market data.
• Exceptional communication and interpersonal skills.
• Ability to work in a fast-paced, dynamic environment.

Preferred Qualifications:

• Experience with renowned food brands is highly desirable.
• Demonstrated success in launching and growing brands in competitive markets.
• Knowledge of packaging and labelling regulations in different countries.
• Understanding of the Indian market and experience with international markets