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Group Head of Marketing, Consumer Retail

Salary undisclosed

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Our client, a growing Consumer Retail company is looking to hire a dynamic and innovative Group Head of Marketing to lead their marketing efforts targeted at the youth segment. This role will focus on developing and executing integrated marketing strategies that drive brand engagement, loyalty, and growth. The ideal candidate will have a deep understanding of youth culture, trends, and behaviors, coupled with a strong background in premium retail marketing.

Key Responsibilities:

  • Strategic Development: Create and implement integrated marketing strategies that align with business objectives for both premium retail and marketing expansion divisions, with a focus on capturing the youth market.
  • Budget Management: Develop and oversee the marketing budget, ensuring effective allocation of resources to meet strategic goals and maximize ROI.
  • Performance Analysis: Monitor and evaluate the effectiveness of marketing initiatives, using data-driven insights to adjust strategies and optimize investments.
  • Brand Synergy: Drive cohesion across all marketing initiatives to enhance brand visibility and impact, ensuring consistency in messaging and execution.
  • Market Insights: Identify emerging trends and consumer insights within the youth segment to inform strategic decision-making and foster innovation.
  • Innovative Campaigns: Design and execute creative campaigns that resonate with young consumers, leveraging multiple channels to enhance engagement and brand loyalty.
  • Cross-functional collaboration: Work closely with brand partners, retail teams, and operations to ensure excellence in execution and alignment across departments.
  • Leadership and Team Development: Lead, mentor, and inspire a diverse team of marketing professionals, fostering a collaborative, high-performance culture that encourages creativity and results.
  • Reporting and Recommendations: Prepare and present regular performance reports and strategic recommendations to senior management, highlighting successes and areas for improvement.

Ideally, you possess a minimum of 10 years of proven track record in marketing leadership, with a proven track record of successfully leading integrated marketing campaigns, managing substantial teams, and driving strategic initiatives. Strong experience in managing significant marketing budgets with a focus on delivering measurable outcomes is essential. Additionally, a deep understanding of Consumer Retail, youth culture, and trends, coupled with a genuine passion for engaging this demographic, is crucial for success in this role.

Singapore Employment Agency License No: 16S8069

Consultant Registration No: R1109150

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