Digital Marketing Manager

As the Digital Marketing Manager, you lead the growth and development digital marketing vision and strategy to secure COS Online growth and amplify our digital presence. In this role, you create an alignment between commercial and inspirational brand experiences at every digital touch point, driving results to optimise sales, consumer engagement, brand awareness, acquisition and retention

What you will do:

• Lead the development of the in-market Digital Marketing plans aligned with Regional and Global strategy covering key and new online markets.
• Responsible for driving and converting traffic to cosstores.com and Marketplace – Zalora in SEA + HK TW
• Drive customer acquisition and retention programme across all channels in alignment with the brand
Collaborate within the Regional Digital Marketing Team, creating an efficient—and informative-workflow towards the set long-and short
• -term goals and overall KPIs, with a focus on traffic, conversion and revenue
• Work with External Agencies, e-Commerce Enabler and Global Site team to improve and evolve measurement, tracking, and data
• Co-create with key central stakeholders and departments to ensure strategic ambitions are met and relevant company goals are factored into digital marketing
• Analyse results weekly, monthly, quarterly and annually, following up and taking actions according to the business needs to drive the channels
Comprehensive knowledge across all digital marketing channels including email, PPC, SEO, Programmatic Advertising, Affiliates and Social

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed

• Previous working experience in a Digital Marketing Manager
• Prefer to fast fashion/ retail/ beauty industry
• Excellent communication and presentation skill
• Highly analytical and proficient in the use of Microsoft Office/ Google Analytics, GA4, Adobe Analytics
• Work with result-driven
• Ability to balance strategic planning with day-to-day execution
• Excellent problem solving & decision making abilities
• Able to work flexibly, multi-task and determine key priorities

This is a full time permanent contract based at our Regional Office in Singapore.

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this Singapore based colleagues also receive

• 18 days Annual leave
• Group Term Life Assurance
• Group Hospital & Surgical Insurance
• Group Outpatient Medical Rider (GP & Specialist)
• $500 outpatient dental rider
• Outpatient Specialist Mental Wellness

Inclusion & Diversity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description

About COS: Since our launch in 2007 we have opened stores and sell online in over 40 countries worldwide. Our collection offers elevated essentials, iconic pieces and innovative design. The creative soul of the brand is visualised through our storytelling, seasonal runway shows and connect with contemporary culture to create an experience beyond the expected. From the beginning, our design ethos has always put lasting style, quality and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.

In this role, you will be able to take advantage of a hybrid working arrangement. You will have the flexibility to work both remotely and, from the office. While remote working is part of our offer, approx. 3 days per week office presence will be required to foster strong collaborations and teamwork.

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

Please note this position is offered on a local contract, therefore you should have the legal right to work in Singapore before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.

We are looking forward to hearing from you!