[2025 H1 Term-time Internship] HR Employer Branding Intern

What The Role Is

At #TeamCPF, you’re not just joining a team; you are embracing a culture of excellence, collaboration, and meaningful impact. You will play a pivotal role in empowering over 4 million members to secure their retirement, healthcare, housing needs and better navigate life’s uncertainties.

We thrive on sharp minds and insightful decisions. Your ability to analyse and think critically isn't just valued; it's essential. Every choice you make contributes to our collective success.

Collaboration is our way of life. We believe in the power of effective partnerships and seamless communications across teams. Together, we amplify each other’s strengths and achieve remarkable results.

Our learning never stops. We encourage your inquisitiveness and courage to embrace new challenges head-on. Your agility, readiness to challenge conventions, embrace of data-driven strategies, dedication to learning and applying new skills fuels our innovation and progress.

At the core of everything we do lies a genuine desire to make a difference. We serve our community and support each other with compassion, empathy, and unwavering dedications. Every action we take is guided by a deep sense of purpose and a commitment to those we serve.

Join us at #TeamCPF! Together, let's redefine possibilities and leave a legacy that echoes for generations.

What You Will Be Working On

Our Human Resource Employer Branding team plays a pivotal role in shaping the identity and perception of CPF Board as an employer of choice. By strategically crafting and communicating our employer brand, this team cultivates a compelling narrative that resonates with current and potential employees, showcasing our authentic and unique culture, values, and opportunities. As our Intern, you will help to drive our mission to be an employer of choice, empowering us to attract, retain, and inspire exceptional talent.

In This Role, You Will

• Conceptualise, develop, and curate engaging content for CPF Board's social media channels, and showcase the company's culture, values, achievements, and employee experiences. Monitor and manage social media channels professionally, fostering a positive and engaging online community.
• Develop comprehensive Employer Branding guidelines and messaging frameworks for all communication channels, ensuring consistency and alignment with CPF Board’s unique identity.
• Collaborate with stakeholders and Corporate Communications to ensure visual and written elements align with branding guidelines and reflect the company's identity, while aligning employer branding efforts with overall corporate communication strategies.
• Conduct in-depth research and analysis to identify market trends, competitor practices, and employee perceptions, refining and strengthening the employer brand positioning.
• Support talent communication and employer branding initiatives, leverage Canva for designing communications, assist in executing employee engagement and LinkedIn publicity activities, and collaborate with the team on social media plans and posts for activities and campaigns, while also providing assistance in administrative and ad-hoc projects for the EB Team.
  
  
  

What We Are Looking For

We value the diverse skills and perspectives that each intern brings. While you may not need to meet every requirement fully, having some familiarity or budding expertise in the following areas will help you make the most of this opportunity and succeed with our team.

• Creative and innovative thinker, with a passion for storytelling and promoting employer brands.
• Currently pursuing a Diploma or Bachelor's degree in Human Resources, Communications, Marketing, Business, or a related field.
• Excellent verbal and written communication skills.
• Proficiency in designing and developing branding guidelines and messaging frameworks.
• Analytical mindset, with the ability to interpret data and insights to optimise branding strategies.
• Collaborative and adaptable, able to work effectively with cross-functional teams and adapt to changing priorities.
• Willingness to adapt and learn in a fast-paced environment.
  
  
  

Position is on a full-time internship basis from Jan – May 2025.

What you can expect

Being Part Of #TeamCPF Means Embarking On a Challenging And Rewarding Internship In a Workplace That Values Productivity And Growth. Here’s What Awaits You During Your Internship With CPF Board

• Learning Opportunities: Engage in impactful projects that allow you to apply theoretical concepts to real-world challenges, helping you gain valuable insights and practical experience along the way.
• Mentorship Guidance: Boost your internship experience with guidance from experienced mentors and supportive peers committed to fostering your growth and helping you thrive.
• Gain Dynamic Exposure: Gain dynamic exposure, drive innovative solutions, and advance your career through involvement in strategic national projects.
• Expand Your Network: Forge meaningful relationships and expand your professional circle within the public service sector through curated intern activities and networking events.