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Key Responsibilities:
Campaign Planning & Development:Plan, schedule, and develop ongoing marketing themes and campaigns for the year.
Content Creation:Design and produce content including artwork, short videos, and promotional materials (both print and digital) for display at respective outlets.
Promotion Material Preparation:Prepare and design artwork for print and digital promotions for various outlets.
Product Launch Media:Take photos or videos of new product launches for promotional use.
Social Media Management:Create awareness and manage weekly updates on social media platforms including Facebook, Instagram, TikTok, 小红书, and the company website.
Market Analysis:Understand current market trends and needs to quickly adapt strategies for market preferences.
Media & PR Relations:Connect with press, media, marketing agents, bloggers, and relevant parties to enhance brand visibility.
Branch Promotions:Plan promotions for respective branches, working closely with supervisors/managers to align with sales and customer preferences.
Feedback Integration:Collect feedback from branch staff to continuously improve sales and promotional strategies.
Mall Liaison:Liaise frequently with mall marketing management to update promotions and stay informed about mall programs.
POS & Marketing Menu Updates: Create and update POS for marketing menus as needed.
Qualifications:
Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
Proven experience in marketing, content creation, and campaign management.
Proficiency in design tools (e.g., Adobe Creative Suite) and video editing software.
Strong understanding of social media platforms and digital marketing trends.
Excellent communication and organizational skills.
Ability to work collaboratively and manage multiple projects simultaneously.
Creative mindset with attention to detail.
Campaign Planning & Development:Plan, schedule, and develop ongoing marketing themes and campaigns for the year.
Content Creation:Design and produce content including artwork, short videos, and promotional materials (both print and digital) for display at respective outlets.
Promotion Material Preparation:Prepare and design artwork for print and digital promotions for various outlets.
Product Launch Media:Take photos or videos of new product launches for promotional use.
Social Media Management:Create awareness and manage weekly updates on social media platforms including Facebook, Instagram, TikTok, 小红书, and the company website.
Market Analysis:Understand current market trends and needs to quickly adapt strategies for market preferences.
Media & PR Relations:Connect with press, media, marketing agents, bloggers, and relevant parties to enhance brand visibility.
Branch Promotions:Plan promotions for respective branches, working closely with supervisors/managers to align with sales and customer preferences.
Feedback Integration:Collect feedback from branch staff to continuously improve sales and promotional strategies.
Mall Liaison:Liaise frequently with mall marketing management to update promotions and stay informed about mall programs.
POS & Marketing Menu Updates: Create and update POS for marketing menus as needed.
Qualifications:
Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
Proven experience in marketing, content creation, and campaign management.
Proficiency in design tools (e.g., Adobe Creative Suite) and video editing software.
Strong understanding of social media platforms and digital marketing trends.
Excellent communication and organizational skills.
Ability to work collaboratively and manage multiple projects simultaneously.
Creative mindset with attention to detail.
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