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Regional Market Research Analyst

Salary undisclosed

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Role Description:

We are seeking an astute and highly motivated Market Research Analyst to support Chagee’s international expansion and growth initiatives. The ideal candidate will have a strong background in market research, data analysis, and consumer insights. This role will involve conducting comprehensive market studies, analyzing consumer behavior, and providing actionable recommendations to drive business strategy and decision-making.

Role Responsibilities:

  • Design and execute market research studies to gather data on consumer preferences, market trends, and competitive landscape
  • Analyse qualitative and quantitative data to identify key insights and trends
  • Develop and maintain databases of market research information
  • Collaborate with cross-functional teams to define research objectives and methodologies
  • Assess agency competencies for external market research projects
  • Prepare and present detailed reports, including visualizations and actionable insights, to senior management
  • Monitor and evaluate the effectiveness of marketing campaigns and strategies
  • Identify opportunities for new product development and market expansion
  • Stay updated with industry developments and best practices in market research

Role Requirements:

  • Bachelor's degree in Marketing, Business Administration, Statistics, or related fields preferred
  • Minimum 5 years of experience in market research roles, prior experience in F&B industry with a regional coverage a plus
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable insights
  • Proficiency in statistical software and data analysis tools
  • Up-to-date on market trends and able to uncover business growth opportunities; sensitive and analytical to data with the ability to turn data into insights for business opportunity
  • Excellent written and verbal communication skills
  • Ability to manage multiple projects and meet tight deadlines
  • Detail-oriented with strong organizational skills
  • Proficient in Mandarin to communicate with internal and external stakeholders