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SUMMARY
Reporting to the General Manager, the Director of Sales & Marketing is responsible for the smooth and efficient running of all sales and marketing aspects of the property. The incumbent will maximize sales and revenue through development and implementation of strategic action plans, forecast and strategies in order to drive measurable, incremental sales revenue and to materialise the budgeted revenues.
OBJECTIVES
• Supervise preparations and definition of the Sales & Marketing Plan and manual for the department and participate in setting up the sales & marketing policies, procedures and objectives.
• Determine the corporate/travel trade marketing and sales strategy related to pricing and promoting to meet the objectives outlined in the Sales & Marketing Plan.
• Clearly understand and communicate the Corporate and Regional Strategic Sales Objectives to the Sales & Marketing team.
• Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or termination when appropriate.
• Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.
• Maintain and maximize the utilization of all automated sales and reservations systems involved with group business.
• Keep close follow up on developments of the competitor hotels (occupancy, structural alterations, renovation, special campaigns, rate promotions, marketing efforts, theme events etc.). Also explore and compare corporate traffic amongst the competition.
• Propose ideas for promotional materials to be distributed during sales calls, international trade shows and for other promotional activities.
REQUIREMENTS
• Bachelor's Degree in Hotel Administration, Business, Statistics, Marketing, Finance or a relevant field of work preferred.
• Minimum five (05) years relevant experience.
• Strong analytical skills and problem-solving skills.
• Effective verbal and written communication skills. Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.
• Possesses a positive attitude toward challenges and the drive to excel
• Goal oriented, innovative, creative, and decisive.
Reporting to the General Manager, the Director of Sales & Marketing is responsible for the smooth and efficient running of all sales and marketing aspects of the property. The incumbent will maximize sales and revenue through development and implementation of strategic action plans, forecast and strategies in order to drive measurable, incremental sales revenue and to materialise the budgeted revenues.
OBJECTIVES
• Supervise preparations and definition of the Sales & Marketing Plan and manual for the department and participate in setting up the sales & marketing policies, procedures and objectives.
• Determine the corporate/travel trade marketing and sales strategy related to pricing and promoting to meet the objectives outlined in the Sales & Marketing Plan.
• Clearly understand and communicate the Corporate and Regional Strategic Sales Objectives to the Sales & Marketing team.
• Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or termination when appropriate.
• Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.
• Maintain and maximize the utilization of all automated sales and reservations systems involved with group business.
• Keep close follow up on developments of the competitor hotels (occupancy, structural alterations, renovation, special campaigns, rate promotions, marketing efforts, theme events etc.). Also explore and compare corporate traffic amongst the competition.
• Propose ideas for promotional materials to be distributed during sales calls, international trade shows and for other promotional activities.
REQUIREMENTS
• Bachelor's Degree in Hotel Administration, Business, Statistics, Marketing, Finance or a relevant field of work preferred.
• Minimum five (05) years relevant experience.
• Strong analytical skills and problem-solving skills.
• Effective verbal and written communication skills. Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.
• Possesses a positive attitude toward challenges and the drive to excel
• Goal oriented, innovative, creative, and decisive.
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