Marketing Manager （Mobile App Launch/ Brand Building & Promotion/ User Growth）
Salary undisclosed
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We are seeking a Marketing Manager to lead the development and execution of comprehensive marketing strategies aimed at increasing brand awareness, user acquisition, and market share. In this pivotal role, you will play a key part in driving user growth and establishing a strong presence in the Singapore market during our app's pre-launch and initial rollout phases. This position demands a startup mindset with flexibility and adaptability to respond quickly to market dynamics.
Key Responsibilities
• Market Research & Analysis: Conduct research to understand target audiences, competitors, and industry trends, providing data-driven insights for strategy development.
• Brand Building & Promotion: Develop and implement initiatives to enhance brand visibility and ensure consistency in marketing materials.
• App Launch Marketing: Plan and execute pre-launch, launch, and post-launch campaigns to drive user acquisition and retention.
• User Growth: Design strategies to attract new users and increase engagement across online and offline channels.
• Online Marketing: Manage social media, SEO/SEM, content marketing, email campaigns, and other digital efforts.
• Offline Marketing: Organize and participate in events such as expos, ground promotions, and collaborations to expand brand influence.
• Partnership Development: Build and maintain relationships with merchants, media outlets, and community groups for collaboration opportunities.
• Budget Management: Oversee the marketing budget, ensuring efficient use of resources.
• Performance Analysis: Monitor and analyze campaign performance, providing regular reports and recommendations.
• Cross-Department Collaboration: Work closely with product, operations, and tech teams to align marketing efforts with business goals.
Qualifications
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of marketing experience, preferably in startups or mobile internet industries.
• Familiarity with the Singapore market, including local user habits and cultural nuances.
• Strong skills in research, strategy development, and campaign execution.
• Proficiency in online and offline marketing tools and channels.
• Excellent communication and collaboration skills, with the ability to perform under pressure.
• Passion for the last-mile delivery industry.
Bonus Skills
• Existing network of media or industry partners.
• Experience in successfully promoting mobile apps.
• Proficiency in data analytics tools and methods.
If you are excited to make a significant impact in a dynamic startup environment, we would love to have you on board!
I regret to share that only shortlisted candidates will be notified. www.dadaconsultants.com
EA Registration Number: R23118961
Data provided is for recruitment purposes only Business
Registration Licence Number: 18S9037
Key Responsibilities
• Market Research & Analysis: Conduct research to understand target audiences, competitors, and industry trends, providing data-driven insights for strategy development.
• Brand Building & Promotion: Develop and implement initiatives to enhance brand visibility and ensure consistency in marketing materials.
• App Launch Marketing: Plan and execute pre-launch, launch, and post-launch campaigns to drive user acquisition and retention.
• User Growth: Design strategies to attract new users and increase engagement across online and offline channels.
• Online Marketing: Manage social media, SEO/SEM, content marketing, email campaigns, and other digital efforts.
• Offline Marketing: Organize and participate in events such as expos, ground promotions, and collaborations to expand brand influence.
• Partnership Development: Build and maintain relationships with merchants, media outlets, and community groups for collaboration opportunities.
• Budget Management: Oversee the marketing budget, ensuring efficient use of resources.
• Performance Analysis: Monitor and analyze campaign performance, providing regular reports and recommendations.
• Cross-Department Collaboration: Work closely with product, operations, and tech teams to align marketing efforts with business goals.
Qualifications
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of marketing experience, preferably in startups or mobile internet industries.
• Familiarity with the Singapore market, including local user habits and cultural nuances.
• Strong skills in research, strategy development, and campaign execution.
• Proficiency in online and offline marketing tools and channels.
• Excellent communication and collaboration skills, with the ability to perform under pressure.
• Passion for the last-mile delivery industry.
Bonus Skills
• Existing network of media or industry partners.
• Experience in successfully promoting mobile apps.
• Proficiency in data analytics tools and methods.
If you are excited to make a significant impact in a dynamic startup environment, we would love to have you on board!
I regret to share that only shortlisted candidates will be notified. www.dadaconsultants.com
EA Registration Number: R23118961
Data provided is for recruitment purposes only Business
Registration Licence Number: 18S9037
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