Loyalty Marketing Manager
Apply on
It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description
Design, launch, and manage customer loyalty programs and customer segmentation strategy (based on RFM model) that align with business objectives
Define the rewards structure, including points system, tiers structure, earning/redemption rules, and experiential benefits
Design customer segmentation framework based on RFM score and develop tailored engagement strategies for each segment, focusing on high-value customers, at-risk and dormant users
Create campaigns that encourage loyalty program participation, drive repeat purchases & cross-sell/up-sell strategy, and generate more higher value users
Foster emotional loyalty by delivering value-added experiences beyond discounts or points
Measure program performance through key metrics such as retention rate, CLV, and redemption rates. Use insights to refine loyalty strategies and create targeted customer segments
Collaborate with CRM and Performance Marketing team to plan loyalty-focused marketing campaigns across multiple channels (Push notifications, email, in-app, etc.)
Develop clear and compelling messaging guidelines to communicate program benefits and updates and ensure consistent branding and a positive customer experience at all loyalty touchpoints
To ensure the quality of our customers, Retention and Loyalty Program
Requirements
Minimum 6 to 8 years of experience in marketing, with a strong focus on customer retention, loyalty programs, or lifecycle marketing within the OTA or e-commerce industry
Proven track record of developing and executing successful retention strategies that drive measurable business results
Strong understanding of loyalty program design and customer lifecycle marketing
Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling.
Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.
Leadership experience, with a demonstrated ability to build and manage high-performing teams.
Deep understanding of the OTA industry, including customer behavior, market trends, and competitive landscape.
Experience in budget management, with a focus on maximizing ROI and customer lifetime value.
Ability to thrive in a fast-paced, dynamic environment with shifting priorities and demands.
Passionate about delivering exceptional customer experiences and fostering long-term loyalty.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
