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It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description
Key Responsibilities: 1. Framework Development & Strategy: - Develop & implement robust frameworks to assess and optimize campaign performance across overall Traveloka business. - Create KPIs and benchmarks that guide and measure campaign success, enabling consistent tracking of traffic, conversions, and user engagement. 2. Performance Analysis & Optimization: - Analyze campaign, user journey and engagement data to uncover trends, identify issues, and find opportunities for performance improvements. - Develop actionable insights from performance data, with recommendations to improve campaign effectiveness and drive higher ROI. - Work cross-functionally to determine and implement the optimal in-app content and product layout, as well as user engagement journey, to enhance traffic-to-conversion rates. 3. Satellite Markets PIC - Serve as the primary point of contact for satellite markets, offering guidance, support, and insights to aid in local campaign execution and optimization. - Tailor strategies and frameworks to meet the specific needs and nuances of regional markets, ensuring maximum relevance and impact. 4. Continuous Improvement & Best Practices - Continuously refine campaign performance monitoring processes, implement best practices, and share learning across teams. - Collect and incorporate stakeholder feedback to enhance campaign frameworks, aligning them with evolving business objectives. 5. Stakeholder Communication and Reporting - Communicate campaign goals, progress, and results effectively to all stakeholders, using data-driven storytelling to highlight impact and opportunities. - Prepare comprehensive reports on campaign performance, providing actionable insights and recommendations to improve future campaigns.
Requirements
Qualifications: - At least 12 years of relevant working experience and at least 2 years in leading organizations or cross-functional matrix team setup. Experience in Travel or Technology Industry is a plus - Minimum bachelor's degree in Marketing, Business, or a related field (Master’s degree preferred). - Proven experience leading and developing high-performing teams, with a focus on goal achievement and growth. - Proven experience in conversion rate optimization, user journey improvement, or revenue growth roles. - Strong analytical skills with expertise in data-driven decision-making and funnel performance analysis. - Excellent cross-functional collaboration and stakeholder management abilities. - Familiarity with campaign management and traffic optimisation. - Proactive, results-oriented mindset with a strong focus on user experience and business outcomes. - Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively to diverse audiences.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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