Digital Marketing Executive

• Developing and managing the digital presence of a brand through content-driven strategies. The responsibilities and tasks involved in this role can vary depending on the organization and its goals. Below is a detailed list of typical roles, responsibilities, and tasks:

1. Content Strategy Development

• Create Content Plans: Develop a content calendar to outline content topics, formats (e.g., blog posts, videos, social media updates), and posting schedules in alignment with marketing goals.
• Audience Research: Conduct research on the target audience’s preferences, behavior, and trends to create content that resonates and engages them.
• SEO Strategy Integration: Plan content strategies to integrate relevant keywords, aiming for improved search engine visibility and driving organic traffic.

2. Content Creation

• Writing Content: Produce a variety of written materials such as blog posts, articles, press releases, website copy, product descriptions, and email newsletters.
• Visual Content Creation: Develop or collaborate on the creation of graphics, videos, infographics, and animations to accompany content. This includes creating content for social media platforms, YouTube, and other video platforms.
• Multimedia Content: Depending on skills, create or source multimedia elements, including photography, video production, podcasts, etc.

3. Social Media Management

• Platform Strategy: Develop and execute content strategies tailored for various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube).
• Engagement: Interact with the audience by responding to comments, messages, and direct interactions on social media, building community and fostering brand loyalty.
• Content Scheduling: Use social media management tools (e.g., Hootsuite, Buffer, or Sprout Social) to schedule posts and maintain consistency across platforms.
• Campaigns & Promotions: Plan, create, and manage promotional campaigns, contests, and collaborations with influencers or partners.
• Analytics Tracking: Monitor the performance of posts and social media engagement, analyzing key metrics like impressions, shares, likes, comments, and click-through rates (CTR).

4. SEO & SEM (Search Engine Optimization and Marketing)

• Keyword Research: Conduct keyword research to identify SEO opportunities and integrate keywords into content.
• On-Page SEO: Optimize content for search engines by editing headings, meta descriptions, alt texts, and URLs.
• Off-Page SEO: Collaborate with other teams to build backlinks and enhance the website’s domain authority.
• Content Optimization: Ensure that content is optimized for both search engines and user experience.
• Ad Campaigns (PPC): Collaborate with the PPC team to create ad copy for paid campaigns on platforms like Google Ads or Bing Ads.

5. Website Content Management (WordPress & Woocommerce)

• Website Updates: Regularly update and add fresh content to the company’s website (blog posts, landing pages, etc.).
• User Experience (UX) Focus: Ensure that the website content is easy to navigate, mobile-friendly, and engaging, improving the overall user experience.
• Landing Pages: Create and optimize landing pages for conversion-driven campaigns such as lead generation or product promotions.

6. Analytics and Reporting

• Performance Tracking: Monitor content performance through tools like Google Analytics, social media insights, and other marketing dashboards.
• Conversion Metrics: Track KPIs such as traffic, engagement, leads, sales, and bounce rates to evaluate content effectiveness.
• Reporting: Prepare detailed reports on the effectiveness of content strategies, identifying areas for improvement, and presenting insights to senior management.
• A/B Testing: Test different content types, headlines, or strategies to identify the most effective approach for the target audience.
• Cross-Functional Collaboration: Work closely with other teams such as sales, and product teams to ensure content aligns with overall brand objectives and campaigns.

8. Campaign Management

• Campaign Conceptualization: Develop digital marketing campaigns across platforms, incorporating content to engage the target audience.
• Execution: Manage day-to-day activities related to content creation, curation, and distribution within ongoing campaigns.
• Adapting Content for Campaigns: Create tailored content pieces for specific campaigns, such as seasonal promotions, product launches, or influencer partnerships.

9. Email Marketing

• Campaign Creation: Create email newsletters, promotional emails, and follow-up sequences, focusing on writing compelling subject lines, engaging copy, and clear calls to action.
• Segmentation: Segment email lists based on audience characteristics to ensure relevant content reaches the right people.
• Performance Optimization: Track open rates, click rates, bounce rates, and unsubscribe rates to assess the effectiveness of email campaigns.

10. Brand Awareness and Reputation Management

• Building Brand Presence: Develop content that amplifies brand awareness and establishes the company’s authority in the industry.

Skills Needed for the Role

• Creativity: Strong ability to generate unique ideas and engaging content.
• Technical Understanding: Familiarity with SEO, web analytics, and digital marketing tools.
• Social Media Savvy: Deep understanding of different social media platforms and how to leverage them for business.
• Time Management: Ability to handle multiple projects simultaneously and meet deadlines.
• Attention to Detail: Ensuring content is accurate, on-brand, and error-free.

Job Types: Full-time, Permanent

Pay: $3,500.00 - $5,000.00 per month

Benefits:

• Additional leave
• Employee discount
• Flexible schedule
• Professional development
• Promotion to permanent employee

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus

Work Location: In person