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About the Job:
Job Summary:
The Social Media Manager is responsible for developing and executing a comprehensive social media strategy to enhance the company's online presence, drive brand awareness, and foster customer and influencer engagement. This role involves creating and setting an overarching social media strategy in line with business objectives and developing the requisite programs to support it. This could include (but is not limited to) developing compelling content, managing social media campaigns, managing the influencer ecosystem, and analyzing performance metrics to inform strategic optimizations. The Social Media Manager will work closely with the other parts of marketing, product development, and customer service teams to ensure that social media efforts align with overall business objectives and resonate with the target audience. By leveraging social media platforms, the Social Media Manager will cultivate a community of loyal followers, collaborate with influencers, and gather valuable customer insights to support the continuous improvement of the company’s products and services.
Content Strategy and Creation:
- Create an overarching social media strategy that crosses platforms, markets, and brands. ·
- Develop a corresponding content calendar based on the social media strategy that covers all major platforms (e.g., Facebook, Instagram, Twitter, TikTok, Pinterest) . ·
- Develop and post engaging content (images, videos, articles) relevant to pet care, nutrition, and the company’s products, based on the assessed and agreed frequency per brand, per market.
- Ensure all content aligns with the brand voice and marketing goals.
Audience Engagement and Growth:
- Grow followers based on agreed metrics per quarter across all platforms.
- Achieve an average engagement rate (likes, comments, shares) based on agreed metrics.
- Work with customer service to respond to comments, messages, and inquiries within 24 hours to maintain a high level of customer engagement.
Campaign Management:
- Launch necessary campaigns, with defined goals and KPIs (e.g., brand awareness, product launch, seasonal promotions).
- Track and report on campaign performance, including reach, engagement, and conversion metrics. ·
- Achieve a conversion rate of at least 3% from social media campaigns to the website.
Analytics and Reporting:
- Produce a monthly social media performance report, including insights and recommendations.
- Use analytics tools (e.g., Google Analytics, social media insights) to track key metrics (e.g., reach, engagement, conversions) and identify trends.
- Recommend any other required tool usage to improve on efficiencies in managing social media activities.
- Make data-driven decisions to optimize content and campaigns, aiming to improve key metrics by and agreed quantum each quarter.
Brand Collaboration and Influencer Management:
- Identify and engage with relevant influencers per quarter.
- Negotiate and manage collaboration agreements, ensuring a positive ROI from partnerships.
- Track influencer campaign performance and report on key metrics (e.g., reach, engagement, sales).
Customer Insights and Feedback:
- Support required marketing research needs with social media surveys or polls to gather customer opinions and preferences. ·
- Monitor and report on customer feedback, suggestions, and sentiments expressed through social media.
- Collaborate with the Product Development and customer service teams to address feedback and improve the customer experience.
Trend Monitoring and Innovation:
- Research and report on emerging social media trends and platform updates monthly.
- Experiment with at least one new content format or social media feature per quarter.
- Attend relevant industry events, webinars, or training sessions to enhance skills and knowledge.
- Undertake any other related tasks as deemed necessary for the role.
Job Qualifications:
- Bachelor’s Degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field. Preferably advanced degrees or certifications in digital marketing, social media management, or related areas.
- Minimum of 3-5 years of experience in social media management, digital marketing, or a related field.
- Proven track record of managing social media accounts for brands, including content creation, campaign execution, and performance analysis.
- Experience in the pet industry or consumer goods sector, demonstrating a passion for pets and knowledge of pet care trends.
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