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Search Engine Optimization Strategy Analyst
Job Description:
We are seeking a creative and analytical Search Engine Optimization Strategy Analyst to enhance our digital marketing team. This role is primarily responsible for developing and executing comprehensive SEO strategies to increase organic traffic and search engine rankings. Familiarity with AI technologies will contribute to more efficient data analysis and optimization.
Key Responsibilities:
- Design and implement comprehensive SEO strategies to enhance the visibility of the website on search engine results pages.
- Analyze website traffic and performance data, providing actionable insights and improvement recommendations.
- Conduct keyword research and optimize website content to align with user search habits and behaviors.
- Evaluate competitors’ SEO strategies and develop corresponding counter-strategies.
- Monitor and report changes in SEO metrics, ensuring timely adjustments to strategies.
- Track the latest SEO trends and algorithm updates, adjusting strategies to maintain competitiveness.
- Prepare and present regular SEO performance reports.
- Utilize AI technologies and tools for data analysis and forecasting to drive the efficiency of SEO activities.
Qualifications:
- Master’ s or Bachelor’ s degree in Marketing, Digital Marketing, or a related field is preferred.
- At least 5 years of relevant experience in SEO strategy and analysis, with successful case studies to share.
- Proficient in various SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, etc.).
- In-depth understanding of AI applications in SEO, such as natural language processing and machine learning.
- Strong analytical skills and problem-solving abilities.
- Ability to work independently and prioritize tasks effectively in a fast-paced environment.
- Proficiency in using AI tools is preferred.
We Offer:
- Competitive salary and benefits.
- Flexible working hours and remote work options.
- Opportunities for career development and training.
- Participation in diverse and engaging projects to foster your professional growth.
Summary of role requirements:
- Looking for candidates available to work:
- Monday: Morning, Afternoon
- Tuesday: Morning, Afternoon
- Wednesday: Morning, Afternoon
- Thursday: Morning, Afternoon
- Friday: Morning, Afternoon
- More than 4 years of relevant work experience required for this role
- Working rights required for this role
- Expected start date for role: 24 December 2024