Senior Marketing Executive (E-Commerce)
Salary undisclosed
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RESPONSIBILITIES
• Responsible for the full end to end online sales and digital marketing campaigns to drive business growth.
• Oversee e-commerce projects in pipeline, working with teams to ensure timely delivery and execution.
• Strategize and drive the online sales consistently to meet or exceed targets.
• Develop and execute data driven strategies to attract and retain online customers, utilizing platforms like Meta and TikTok ads to maximize outreach and conversions.
• Analyse customer data, leveraging CRM, website analytics and GA-4 to implement segmented marketing campaigns.
• Create briefs and work with designers to manage the website content: e.g. banners, promotions, product designs and more.
• Conceptualize and run A/B tests on website user journey to increase conversion rates.
• To implement marketing initiatives through Company website, Facebook, EDM and SMS channels.
• Collaborate with Retail Marketing team to conceptualize and develop brand-wide marketing initiatives.
• Compiling and creating reports for all online marketing campaign status and progress.
REQUIREMENTS
• Positive and vibrant personality, with a go-getter attitude to e-commerce sales
• Degree in Marketing/Advertising/Communication or a related discipline
• 3 years working experience in related position, preferably in fashion and luxury industry
• Strong understanding of website analytics, including experience with GA-4 to drive data informed decision making
• Proficiency in running effective ad campaigns on Meta and TikTok is a must
• Innovative and demonstrate an ability to test prototypes and experiments
• Good communications and interpersonal skills
• Up to date with latest trends and market best practices
• Responsible for the full end to end online sales and digital marketing campaigns to drive business growth.
• Oversee e-commerce projects in pipeline, working with teams to ensure timely delivery and execution.
• Strategize and drive the online sales consistently to meet or exceed targets.
• Develop and execute data driven strategies to attract and retain online customers, utilizing platforms like Meta and TikTok ads to maximize outreach and conversions.
• Analyse customer data, leveraging CRM, website analytics and GA-4 to implement segmented marketing campaigns.
• Create briefs and work with designers to manage the website content: e.g. banners, promotions, product designs and more.
• Conceptualize and run A/B tests on website user journey to increase conversion rates.
• To implement marketing initiatives through Company website, Facebook, EDM and SMS channels.
• Collaborate with Retail Marketing team to conceptualize and develop brand-wide marketing initiatives.
• Compiling and creating reports for all online marketing campaign status and progress.
REQUIREMENTS
• Positive and vibrant personality, with a go-getter attitude to e-commerce sales
• Degree in Marketing/Advertising/Communication or a related discipline
• 3 years working experience in related position, preferably in fashion and luxury industry
• Strong understanding of website analytics, including experience with GA-4 to drive data informed decision making
• Proficiency in running effective ad campaigns on Meta and TikTok is a must
• Innovative and demonstrate an ability to test prototypes and experiments
• Good communications and interpersonal skills
• Up to date with latest trends and market best practices
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