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Senior Marketing Executive (E-Commerce)

Salary undisclosed

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RESPONSIBILITIES

• Responsible for the full end to end online sales and digital marketing campaigns to drive business growth.

• Oversee e-commerce projects in pipeline, working with teams to ensure timely delivery and execution.

• Strategize and drive the online sales consistently to meet or exceed targets.

• Develop and execute data driven strategies to attract and retain online customers, utilizing platforms like Meta and TikTok ads to maximize outreach and conversions.

• Analyse customer data, leveraging CRM, website analytics and GA-4 to implement segmented marketing campaigns.

• Create briefs and work with designers to manage the website content: e.g. banners, promotions, product designs and more.

• Conceptualize and run A/B tests on website user journey to increase conversion rates.

• To implement marketing initiatives through Company website, Facebook, EDM and SMS channels.

• Collaborate with Retail Marketing team to conceptualize and develop brand-wide marketing initiatives.

• Compiling and creating reports for all online marketing campaign status and progress.

REQUIREMENTS

• Positive and vibrant personality, with a go-getter attitude to e-commerce sales

• Degree in Marketing/Advertising/Communication or a related discipline

• 3 years working experience in related position, preferably in fashion and luxury industry

• Strong understanding of website analytics, including experience with GA-4 to drive data informed decision making

• Proficiency in running effective ad campaigns on Meta and TikTok is a must

• Innovative and demonstrate an ability to test prototypes and experiments

• Good communications and interpersonal skills

• Up to date with latest trends and market best practices