Senior Executive - Product Marketing (Slots)
Salary undisclosed
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- Leads and completes administrative duties for Casino Operations related assigned duties.
- Prepares and coordinates all A&P submissions to legal, compliance, CRA, MSF and all other necessary government agencies to ensure proper approvals are met.
- Designs, creates marketing content, and identifies key locations to publish digital content for new games launches, promotional campaigns, and directional signages to enhance customer experience.
- Coordinates with Casino Events, Slot Operations, and external vendors to create timelines, facilitate Simulated Gaming, and support Slots Tournament and Marketing/Event team promotion initiatives.
- Manages Digital Marketing Content ensuring information during execution is accurate, complies with all compliance and regulations within casino premises and content is uploaded, published, refreshed, and removed in a timely manner.
- Maintains a deep understanding of ETGs and product opportunities to ensure game rules and implementation comport with developed strategies.
- Supports casino operation initiatives, renovation works and projects with approved directional signages to enhance patrons’ experience. Develops recommendations for short and long-term product marketing strategies.
- Liaises with various internal departments and external partners to communicate and ensure project/ events/ promotions are in-line with established strategies and implementation timelines.
- Understands Slots Operating system and relevant supporting software/ platforms to constantly improve content ideas and optimize creative performance.
- Develops engaging and inspiring content to reach patrons using different range of digital channels within casino premises.
- Processes and reviews reports as assigned including Monthly status reports and reconciles department financials, monthly.
- Performs other tasks as assigned.
- Protects all assets of the Company and the Slot Department at all times.
- Ensures and maintains confidentiality in all Casino matters.
- Diploma/Degree in Business/Marketing or related field preferred.
- Minimum 3 years of relevant experience
- Well versed in Casino dynamics and self-driven to assure achievement of all Casino Initiatives.
- Complete knowledge of events policies, Table & Slot procedures, and service standards.
- Familiar with all Slots Products roadmap and Electronic Table Games systems
- Familiar in developing marketing materials using HTML5, Illustrator & Photoshop, preferably within the gaming industry.
- Ability to support and work closely with Gaming Floor Optimization, Slot Operations and Casino Technical team.
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