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E-commerce Marketing Executive/Assistant Manager

Salary undisclosed


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ECOMMERCE MARKETING EXECUTIVE/ ASSISTANT MANAGER

SUMMARY

We are seeking a dynamic Ecommerce Marketing Executive/Assistant Manager to join the Groupe SEB team in Singapore. You will be involved in diverse areas of ecommerce marketing, with a primary focus on online pure players and brand.com. You will be responsible for onsite performance marketing including search, display & affiliates, customer engagement using onsite CRM tools, and content management.

KEY RESPONSIBILITIES

• Plan, execute and analyze marketing solutions including paid search, display ads and affiliate marketing on Amazon, Lazada and Shopee, gaining insights to drive strategy and improve ROAS.

• Analyze sales data to identify trends and make data-driven decisions.

• Manage, track and drive customer engagement using onsite CRM tools, ie. chat broadcast, CEM.

• Strategize and execute email marketing for brand.com.

• Conceptualize and execute best-in-class product detail page (PDP) descriptions and images for online pure players such as Amazon, Lazada and Shopee, and brand.com.

• Optimize PDP for better searchability.

• Liaise and work closely with both internal and external stakeholders.

• Manage ecommerce marketing budget effectively, ensuring maximum impact of every dollar spent.

• Monitor competitor activity and market dynamics, providing actionable insights to maintain a competitive edge.

REQUIREMENTS

• A bachelor’s degree in marketing, Business, or a related field

• At least 2-3 years of experience within the ecommerce sector

• Proven track record of managing successful e-commerce marketing campaigns

• Strong understanding of current online marketing concepts, strategy, and best practices

• Proficiency in managing PPC, SEO, and affiliate programs

• Proficiency in Excel

• Data-driven with exceptional analytical, organizational, and time-management skills

• Excellent communication skills, both written and verbal, with an ability to engage effectively with a diverse range of stakeholders.

PERSONAL ATTRIBUTES

• A passion for ecommerce and a deep understanding of the digital landscape

• Self-motivated with a results-driven approach

• Creative thinker with a customer-centric mindset

• Ability to work under pressure and meet tight deadlines.

• Ability to work independently and as part of a team in a collaborative & fast-paced environment.