Senior Director, CCL – aRTD (ASEAN & South Pacific)

Reporting to: General Manager, aRTD – ASEAN & South Pacific Operating Unit

Focus, Scope, & Impact

• Provide commercial leadership for our aRTD (alcohol ready-to-drink) category across the ASEAN & South Pacific region
• Leading aRTD Customer & Commercial Leadership strategy, including Revenue Growth Management, Route to Market, Channel Planning and market execution, as well as Customer Development and distributor partnerships in collaboration with our bottling partners.

Focus, Scope & Impact

• Lead the development of integrated commercial strategies development of OBPPC, Shopper and Channel plans, execution metrics that are designed in a customer-back and consumer-centric way
• Optimize our System execution across channels in close collaboration with the Franchise, Frontline Commercial and Marketing Teams and our Franchise Bottlers and other Distribution Partners based on strong understanding of execution levers and how to optimize desired outcomes
• Benchmarking with industry partners to capture category, shopper and channel insights, margin structures and translating insights into plans, identifying and capturing right-to-win opportunities in the aRTD category.
• Drive commercial performance in alignment with the wider Operating Unit’s Premium portfolio objectives and deliverables, leveraging the global commercial network
• Directly manage and inspire a team including Director, Commercial Partnerships exploring distribution partnerships, alliances and cross-company partnerships
• Define commercial execution and performance metrics and key initiatives to accelerate category growth in alignment with the Franchise teams, system and external partners.
• Import and export ideas and best practices between Operating Units, partner organizations and the broader Coca-Cola system, in the aRTD Commercial & Customer Leadership domain

Experience required

• 10+ years of leadership experience in commercial planning and execution with strong skills in segmentation, route-to-market, value-to-market, revenue growth management, innovation and very good knowledge of Digital solutions and HORECA channel. Experience within the alcohol industry is highly advantageous.
• Understanding of sales force standard operating routines, processes and metrics.
• Solid analytical and conceptual skills and ability to think from planning to execution and solid commercial and category management.
• Strong ability to find relevant partnerships and negotiate win-win agreements.
• Solid Data Interpretation skills – ability to understand complex data and ability to explain to Customers, Bottlers, etc. in a way that is meaningful to their business needs.
• Solid understanding of business fundamentals and drivers of growth/value across a broad range of markets and business dimensions, advanced commercial finance skills.
• To be successful in this role you need strong communication and collaboration skills as well as highly developed project management, business development and negotiation skills with experience from driving complex cross-functional, cross-system projects involving multiple internal and external stakeholders.

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.