Marketing Specialist

Key Responsibilities:

1. KOL/Influencer Marketing:
   • Identify and engage suitable KOLs/influencers aligned with brand values and target audience.
   • Develop and manage collaboration strategies, coordinating campaigns and monitoring performance.
   • Build and maintain strong relationships with KOLs, influencers, and agency partners to foster brand advocacy.
2. Social Media Management:
   • Develop and implement social media strategies across platforms (e.g., Instagram, Facebook, TikTok) to enhance brand awareness and engagement.
   • Create, curate, and schedule engaging content in alignment with the marketing calendar, ensuring consistency in brand tone and messaging.
   • Monitor, analyze, and report on social media metrics, making data-driven adjustments to improve reach and engagement.
3. Content Development & Campaign Support:
   • Support marketing campaigns by creating marketing materials, including digital assets, graphics, and video content.
   • Collaborate with cross-functional teams to align content with broader marketing objectives and promotions.
   • Assist in planning and executing seasonal and promotional campaigns to drive awareness, traffic, and conversions.
4. Market Research & Analysis:
   • Conduct market research to stay updated on industry trends, competitor activities, and consumer preferences.
   • Analyze and interpret data from campaigns, presenting actionable insights and performance summaries to optimize future strategies.
5. Administrative & Support Tasks:
   • Assist in budgeting, invoicing, and tracking KOL and social media marketing expenses.
   • Coordinate with external partners, agencies, and suppliers to facilitate project execution.
   • Provide administrative support to the marketing team as needed, helping ensure smooth day-to-day operations.

Qualifications:

• 2+ years of experience in digital marketing, social media, or influencer marketing.
• Strong knowledge of social media platforms, influencer marketing, and content trends.
• Excellent verbal and written communication skills.
• Strong organizational skills, with the ability to manage multiple tasks and meet deadlines.