Head of Marketing

We expand rapidly and have immediate vacancy for Head of Marketing to drive our growth. You spearhead innovative strategies to drive growth, elevate brand positioning, and enhance profitability. Oversee a diverse portfolio that includes new cars, electric vehicles (EVs), pre-owned luxury brands, sports cars, and vehicle rentals covering short-term, long-term, and corporate leasing. You'll lead a high-performing Marketing team and report directly to the CEO.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies that align with business objectives across various vehicle segments, including new cars, electric vehicles (EVs), pre-owned luxury vehicles and sports cars.
• Lead market research initiatives to identify new sales and rental opportunities.
• Drive growth in both vehicle sales, and the rental and leasing division, with a focus on expanding short-term, long-term, and corporate leasing solutions.
• Safeguard and enhance the company’s brand identity and reputation through consistent, strategic branding efforts.
• Manage all digital marketing channels, including website management, SEO, PPC, and social media, to ensure cohesive and impactful messaging across platforms.
• Efficiently plan, allocate, and monitor the marketing budget, ensuring a strong return on investment and alignment with business goals.
• Build, lead, and mentor a marketing team, fostering an environment of collaboration and excellence.
• Analyze marketing data to track performance, make data-driven adjustments, and ensure alignment with KPIs.
• Stay ahead of industry trends and integrate innovative marketing techniques to maintain brand competitiveness and appeal across all vehicle offerings.

Requirements:

• Tertiary degree in Business, Marketing, Communications, or a related field.
• Minimum 8 years of relevant marketing experience with proven team leadership.
• Expertise in digital and social media marketing, with strong command of CRM tools.
• Skilled in using analytics to drive decisions and track marketing effectiveness.
• Strong copywriting skills for creating compelling communications.
• Automotive industry experience is highly preferred.