Marketing Executive

Job responsibilities:

The main objective of this role is to improve the sales of the business. The marketing strategy should encompass the core services of BA i.e. – Certification, Training, Sustainability.

1. Market Share Analysis & Growth:

• Conduct market research and analysis to identify target audience, competitor and industry trends
• Quantify and analyse SGS Business Assurance’s current market share across key sectors.
• Identify growth opportunities and develop strategies to capture new markets.
• Conduct competitor analysis and benchmarking.

2. Marketing Strategy Development and Execution

• Design and implement integrated marketing campaigns to raise awareness and drive demand for the primary services under BA
• Focus on digital marketing, social media, content marketing, and lead generation to target decision-makers in relevant industries.
• Create, build, execute and maintain marketing campaigns across the BA business
• Create, maintain and build marketing assets, including social media posts, print and digital advertising, EDMS and ad hoc collateral such as brochures, flyers and banners.
• Assist with organising, set up and promotion of in-person and online events, webinars, conferences, tradeshows, etc
• Reporting on campaign and lead performance to key stakeholders
• Optimize campaign metrics looking at where improvements can be made and recommend these
• Write effective copy for social media posts, news articles, case studies and EDMs
• Ensure brand consistency and brand guidelines are followed through communication and collateral produced
• Manage and assist with ad hoc marketing requests.
• Ensure executing digital marketing for SGS BA

3. Collaboration and Cross-Functional Communication:

• Work closely with all internal stakeholders to ensure consistent messaging and lead generation efforts.
• Partner with external stakeholders and industry bodies to elevate SGS’s presence in sustainability and ESG.
• Monitor shared marketing inbox and assist in internal communications to the wider business

4. Performance Measurement and Optimization:

• Develop and track key performance indicators (KPIs) for all marketing initiatives.
• Use data to optimize campaigns for higher ROI, improve targeting, and enhance customer engagement.
• Produce regular reports on marketing performance and market trends.

Requirements:

• Bachelor degree in Marketing/Business or equivalent
• Excellent communication skills, both written and verbal, with the ability to create persuasive and clear marketing content.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Proactive, with the ability to work both independently and in a team-oriented environment.
• Proven experience in developing and executing B2B marketing strategies.
• Proven capabilities on digital marketing strategy and execution
• Experience with digital marketing tools (SEO, PPC, CRM, and social media platforms).
• Experience with marketing of sustainability or certification services is a plus.