Digital Marketing Intern (Performance)
- Internship, onsite
- UNIQLO
- Singapore, Singapore
Salary undisclosed
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This position will support the Site Ops lead on content implementation across web, mobile and APP for our e-commerce store, which is experiencing phenomenal growth.
The person applying for this job will also be required to support the Performance Marketing lead on Channel Planning, Briefing & Optimisation for key paid and owned channels such as Display Ads, Paid Search, Affiliate and Email Marketing
Job Description
Site Ops:
- Brief our digital agency, Section, on translating weekly news into digestible consumer-fronting content (aligned with global guidelines), that can help drive business plans on a weekly and monthly basis (identified through internal sales tools and education on the Google Analytics platform).
- Website creation setup of 2022 Fall / Winter mobile and PC marketing pages with UNIQLO’s Content Management System (CMS).
- Maintenance of key UNIQLO pages Ensure that UNIQLO’s UT Collections, Special Collaborations, AIRism, Sport Utility Wear etc. pages are up to date.
- Content adjustments based on the sales direction from management and the e-commerce team, adjust and align the content featured on mobile, PC and APP on a regular basis.
Channel Planning & Optimization:
- Support with creative briefing and execution across multiple channels such as Display ads, Paid Search and Affiliate marketing for major online activations such as new weekly launches and Double-Digit online sales festivals
- Brief in promotional eDMs every week, that comprise a significant percentage of sessions (site traffic) and sales (for both online and offline stores).
Requirements
- Excellent communications skills and analytical ability
- Strong outcome-based, result-oriented mindset
- Multi-tasker who can manage multiple projects simultaneously with strong project management capability
- Analytical mindset with a curiosity to glean insights from data & translate into actionable plan
- Resourceful and has an affinity to challenge the status quo and find solutions within constraint
- Team player who enjoys working in a fast-paced team environment
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