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Content Manager (Beverage FMCG)

Salary undisclosed

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My client is an international beverage FMCG looking for a strong copywriter who will be responsible for driving the overall content strategy (B2B) and to create engaging content that aligns with brand consistency and go-to-market activations.

  • Develop quality content, ensuring it meets the brand voice, achieves marketing objectives, and effectively engages in our target segments.
  • Lead content creation across a variety of formats, including blogs, videos, emails, social posts, sales materials, ad copy and website content.
  • Adapt content and messaging across channels (videos, infographics, articles, newsletters) etc. to drive traffic, engagement and leads.
  • Manage content distribution to online channels and social media platforms to increase engagement.
  • Oversee the integration of content activities within marketing campaigns.
  • Responsible for creating digital assets with hands-on experience in the development of digital banner ads, social media ads, SEM ads including image choice and copy writing.
  • Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing.
  • Ensuring all marketing materials are free of errors, including grammar, punctuation, and style, and adjust content tone to target different audience segments.
  • Conduct market research to understand target audiences, stay updated with industry trends, and incorporate findings into persuasive and relatable content.

Skills/Qualifications:

  • Minimum bachelor’s degree in Sales & Marketing, Business, Exercise & Sports Science, or relevant fields.
  • Proven copywriting experience in the pharmaceutical or healthcare industry
  • Strong understanding of health regulations and guidelines
  • Must be goal-oriented and proven results of meeting sales goals.
  • Effective communication, negotiation, and business presentation skills.
  • Strong analytical, interpersonal and communication skills with a positive attitude and good team player.