APAC Partner Marketing Enablement Manager

Siemens Digital Industries Software is a leading provider of solutions for the design, simulation, and manufacture of products across many different industries. Formula 1 cars, skyscrapers, ships, space exploration vehicles, and many of the objects we see in our daily lives are being conceived and manufactured using our Product Lifecycle Management (PLM) software.

We are looking for a dynamic individual to join our APAC Marketing team as APAC Partner Marketing Enablement Manager. This role is open for experienced candidates based in Singapore, Hong Kong and Malaysia.

Essential Functions:

• : Collaborate with key value partners to develop and execute joint marketing strategies that align with business goals.
• : Partner with marketers to drive effective marketing campaigns through inbound/outbound marketing, content creation, and demand generation efforts.
• : Equip partner marketers with advanced B2B marketing methodologies and ensure their successful adoption.
• : Facilitate alignment between channel partners and DISW field marketing teams to drive go-to-market strategies tailored by industry.
• : Provide guidance to partners in developing comprehensive, qualified annual marketing plans.
• : Supervise partner-led marketing execution and gather customer feedback to refine marketing efforts.
• : Monitor and measure the outcomes of partner marketing executions, offering recommendations for improvement.
• : Assist sales teams in tracking the development of demand routed to partners, ensuring alignment with sales goals.
• : Define partner program goals and lead their implementation, including process development, documentation, and communication strategies for rollout.
• : Participate in quarterly business reviews (QBRs) with key partners and Siemens partner managers, providing feedback on marketing planning and execution.
• : Collaborate with partners that have established Industry Competencies to implement co-marketing strategies and programs aimed at increasing market share.
  
  

Requirements:

• : Bachelor’s degree in Marketing or a related field.
• : Minimum 10 years of relevant marketing experience, with a strong focus on digital marketing strategy and tactical partner enablement and execution.
• : Fluency in English and Chinese is essential for both verbal and written communication; proficiency in Japanese or Korean is a plus.
• : Strong understanding of business dynamics, with the ability to engage in meaningful business discussions with channel partners.
• : Act as a marketing consultant to the channel management team and channel partners, advising on marketing plans and strategies.
• : Collect and integrate customer feedback through partner execution to improve marketing efforts.
• : Demonstrated ability to think logically and structure problem-solving processes to make efficient decisions.
• : Proven success in enhancing engagement across partner programs while delivering operational excellence.
• : Capable of executing multiple complex initiatives simultaneously with high attention to detail.
• : Strong communicator, able to provide nuanced feedback to both internal teams and partner stakeholders.
• : Highly proficient in data collection and analysis, using diverse methods to interpret marketing and business insights.
• : Skilled in working cross-functionally, engaging effectively with multiple teams and stakeholders.
• : In-depth marketing and sales knowledge, with a proven background in B2B software marketing. Ability to think outside the box and explore alternatives.
• : Solid understanding of the B2B sales cycle and ability to help Partner Marketing teams improve demand generation, pipeline contribution, and sales acceleration.
• : Expertise in managing demand generation performance and revenue waterfalls in a B2B environment.
• : Proficient in using project management tools to ensure timely project completion.
• : Extensive experience in inbound content marketing strategy and execution.
• : Motivated, inquisitive, persistent, and adaptable to changing market and organizational needs.
• : Ability to think strategically, design plans, and execute projects independently with minimal direction.
• : Highly collaborative and focused on delivering business and customer impact.
  
  

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

Working at Siemens Software

Why us?

Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.

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