[2025 H1 Term-time + Summer Internship] Digital & Social Media Intern

What The Role Is

At #TeamCPF, you’re not just joining a team; you are embracing a culture of excellence, collaboration, and meaningful impact. You will play a pivotal role in empowering over 4 million members to secure their retirement, healthcare, housing needs and better navigate life’s uncertainties.

We thrive on sharp minds and insightful decisions. Your ability to analyse and think critically isn't just valued; it's essential. Every choice you make contributes to our collective success.

Collaboration is our way of life. We believe in the power of effective partnerships and seamless communications across teams. Together, we amplify each other’s strengths and achieve remarkable results.

Our learning never stops. We encourage your inquisitiveness and courage to embrace new challenges head-on. Your agility, readiness to challenge conventions, embrace of data-driven strategies, dedication to learning and applying new skills fuels our innovation and progress.

At the core of everything we do lies a genuine desire to make a difference. We serve our community and support each other with compassion, empathy, and unwavering dedications. Every action we take is guided by a deep sense of purpose and a commitment to those we serve.

Join us at #TeamCPF! Together, let's redefine possibilities and leave a legacy that echoes for generations.

What You Will Be Working On

The Social Media and Digital Marketing (SMDC) Team plays a pivotal role in creating, managing, and optimising content to achieve CPF Board’s goals. By producing meaningful and informative content, you will help Singaporeans understand the importance of CPF in their financial planning and retirement readiness.

In This Role, You Will

• Execute the strategic roadmap for communication through digital and social media content for the Board, with a particular focus on creating compelling, integrated, and effective native experiences for our members. You will be exposed to the full spectrum of digital and social media marketing to various segments of the population and learn to effectively manage agencies and internal stakeholders.
• Produce engaging TikTok videos, Instagram stories, static posts, etc.
• Foster and nurture community engagement across social media platforms.
• Enhance visibility and engagement of CPF Board’s Social Media Platforms and Content through targeted strategies.
• Coordinate and oversee collaborations with external content creators and social media agencies.
  
  
  

What We Are Looking For

We value the diverse skills and perspectives that each intern brings. While you may not need to meet every requirement fully, having some familiarity or budding expertise in the following areas will help you make the most of this opportunity and succeed with our team.

• Currently pursuing a Diploma or a Bachelor’s degree in Marketing or Communication studies, or a related field.
• A strong interest in digital and social media.
• Excellent verbal and written communication skills.
• Strong attention to detail.
• Collaborative mindset and the ability to work effectively within a team.
• Willingness to adapt and learn in a fast-paced environment.
• Proactive and self-motivated with a desire to take on new challenges.
• Copywriting experience, proficiency in Adobe Photoshop/Illustrator, video and photography skills, and knowledge of social media, content management, and analysis tools (e.g., Google Analytics and Adobe Analytics) are advantageous.
  
  
  

Position is on a full-time internship basis from Jan – Dec 2025.

What you can expect

Being Part Of #TeamCPF Means Embarking On a Challenging And Rewarding Internship In a Workplace That Values Productivity And Growth. Here’s What Awaits You During Your Internship With CPF Board

• Learning Opportunities: Engage in impactful projects that allow you to apply theoretical concepts to real-world challenges, helping you gain valuable insights and practical experience along the way.
• Mentorship Guidance: Boost your internship experience with guidance from experienced mentors and supportive peers committed to fostering your growth and helping you thrive.
• Gain Dynamic Exposure: Gain dynamic exposure, drive innovative solutions, and advance your career through involvement in strategic national projects.
• Expand Your Network: Forge meaningful relationships and expand your professional circle within the public service sector through curated intern activities and networking events.