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Job Summary
Looking for a senior copywriter who will report to a senior brand marketing manager, the candidate will be responsible in developing concepts, copywriting and creative approaches for global marketing campaigns, with a passion to maintain the brand's integrity and resonate with our consumers.
As a team player, he/she will be working closely with creatives and various marketing channel specialists to manage integrated campaign planning end-to-end across key markets like Singapore, Australia and United States.
Areas Of Responsibilities
Copywriting Execution
Looking for a senior copywriter who will report to a senior brand marketing manager, the candidate will be responsible in developing concepts, copywriting and creative approaches for global marketing campaigns, with a passion to maintain the brand's integrity and resonate with our consumers.
As a team player, he/she will be working closely with creatives and various marketing channel specialists to manage integrated campaign planning end-to-end across key markets like Singapore, Australia and United States.
Areas Of Responsibilities
Copywriting Execution
- Strong executional writing skills to adapt creative ideas into executional contents that work across the funnels (from brand awareness to driving sales conversions).
- Independent in executing contents for ad-hoc briefs/requirements and working with cross-teams to achieve completion.
- Acts as a brand guardian to ensure all customer-facing contents are in-line with brand identity and TOV.
- Possess good analytical skills to incorporate audience data and customer insights into creative ideas
- Assess suitable marketing channel platforms that can effectively communicate creative ideas to customers
- Develop creative concepts and passionate in pitching ideas to internal stakeholders
- Practical in crafting concepts that work in-line with business objectives, KPIs and budget.
- Min. 3-5 years of experience in a marketing / advertising role that involves content writing for a B2C organization, within the Home & Living industry as a bonus.
- Strong organizational skills with attention to details
- Good stakeholder management skills, and is a team player
- Keen analytical mind and solution-oriented when faced with problems
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