Director, Global Marketing

Responsibilities:

• Manages all resources of the branding, sales, designs & marketing department and is responsible for taking control of the entire department’s actions like setting goals and targets, developing strategies, assessing the performance of the sales team, and aligning sales goals with the company’s profitability goals.
• Design, strategize, and implement comprehensive marketing strategies (trade & modern marketing, traditional, social media, digital etc. (all marketing activities) to build company’s brands in collaboration with key stakeholders both internal and external.
• Leads the sales department and is responsible for retaining existing customers, increasing the customer base and sales through market penetration strategies, planning advertising campaigns, and delivering new product offerings.
• Manage all activities involved in sales operations, business development, branding, PR, marketing, customer care, and support system. Develop and then assess the department’s effectiveness, identify errors, and make suitable changes in strategies to reach the targets and goals further, leading to overall profitability, sales, revenue generation, and business targets.
• Manage the annual department budget in a cost-effective manner for all advertising, projects, campaigns, promotions, and related expenditure.
• Oversee marketing efforts (regionally and globally) and work alongside with other business unit harmoniously to identify gaps and implement an action plan to improve with objective of growing the company’s business. Align go-to-market (GTM) plans between Marketing and Sales with product launches and new feature releases.
• Fully grasp and stay abreast to industry trends and forecasts to maintain competitiveness on brand awareness, consumer acquisition, and retention. To also develop new creative, innovative, and out-of-the-box approaches in applying the business’s messages.
• Strong collaboration and partnership with other departments for development, deployment, and enhancement of strategies across the digital front i.e., social media, e-mail campaigns, SEO/SEM, etc, where applicable.
• Forecasting, measuring, and analysing the impact of conceptualized plans and campaigns. sales team’s strategy and plays a significant role in developing the strategy, leading the verticals, sales channels, and services or the company. Responsible to achieve the company’s revenue and profitability targets.
• Analysis of product line and SKU performance in price positioning and SKU management.
• Aligns the sales organization’s objectives with firm business strategy through active participation in corporate strategic planning, sales strategy development, forecasting, sales resource planning, and budgeting.
• Meets assigned targets for profitable sales volume, market share, and other key financial performance objectives.
• Through active, productive partnerships with Human Resources and Learning and Development functions, incumbent establishes learning and development objectives essential to the sales organization’s success, oversees the effective delivery of training and development programs, actively assesses the value of training and development investments, and monitors learning and development outcomes to ensure high ROI.
• Establishes and governs the sales organizations performance management system. This includes establishing guiding sales organizational principles for managing performance, establishing, and prioritizing critical performance measures for all sales jobs.
• Overseeing across all sales channels, markets, and personnel; and ensuring all key sales and sales management associates are held accountable for assigned results.
• Analyse business tactics, sales strategies, performance analysis of the sales teams, competitor analysis, and market research.
• Responsible for setting sales targets, determining sales initiatives’ effectiveness, and understanding the need for change. Setting analytical functions to monitor and forecast sales performance. Present analysis reports, presentations, and recommended strategy based on those analyses are conveyed to the stakeholders. Represent the business communication between the departments and the stakeholders.
• Other ad-hoc tasks / projects assigned by immediate superior / representatives (Senior Management) in C suite

Requirements:

• A Master/Bachelors’ Degree in Marketing, Business Administration, or any other related field
• Minimum of 10 years of working experience in a marketing function, at similar/higher capacity preferably to have successfully led a team in developing and curating marketing strategies on a regional or global scale that heavily leverage offline and online mediums/channels.