Senior Marketing Manager (Southeast Asia)

As a new overseas brand under Papergames, Infold Games was officially established in 2022. It is based in Singapore and has branches in various cities, such as Los Angeles, Tokyo, and Seoul.

Upholding its mission of "Empower the world with creativity", Infold Games is committed to bringing unprecedented entertainment experiences to global players through diversified creations. It keeps launching more high-quality content with a strategic global perspective, further broadens its horizons to empower the world with creativity.

At the same time, Infold Games will actively seek cooperation with renowned global enterprises and talents to promote the development of the entertainment industry.

Responsibilities

1. Promote the company's mobile games in Southeast Asia and design overall online and offline marketing activities.
2. Develop the overall promotion strategy for the Southeast Asia operations team, setting goals and working as a team to achieve them.
3. Responsible for copy, illustrations and other creative content material for the game's publishing in Southeast Asia.
4. Execute the marketing plan, including implementation, follow-up, performance evaluation, data analysis and summary.
5. Maintain relationships with overseas channels and suppliers, ensuring favorable progress in collaboration.
6. Coordinate with the business development team to build and maintain relationship with potential partners in different industries in Southeast Asia.

Qualifications

1. Bachelor's degree or higher, along with 5+ years of marketing experience in Southeast Asia; experience in marketing for cross-platform/open world games is preferred.
2. Strong data-driven insights, foresights, logical and critical thinking abilities, and good communication skills.
3. Ability to work in a fast-paced environment and prioritize tasks to meet specific deadlines as required.
4. Experience in publishing overseas products, having been in the full process of launching and iterating at least one game. In-depth knowledge of Southeast Asian gaming market is considered a valuable advantage.
5. Passion for games, coupled with rich experience with ACGN products.