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Job Description
Job Description
Responsible for the execution of the product marketing projects and initiatives
Requirements
Requirements
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Job Description
Job Description
Responsible for the execution of the product marketing projects and initiatives
- Define/identify requirements for marketing supports/resources (Channels, Business Development, etc) by aligning with various stakeholders
- Execute and track the progress of marketing activities on assigned product/business line
- Proactive in handling blockers and escalate as necessary
- Periodical internal assessment and reporting: Performance results, demand actual vs planned, identification of opportunity and white-space.
- Define the customer segments, characteristics, size of opportunities and required product and services needs to be prioritized / addressed.
- Monitor conversion funnel across various entry points, as well as the relevant leading and lagging business and marketing indicators.
- Provide solid insights to support Product Marketing Manager with developing growth & retention levers.
- Provide basic/simple recommendations on business and marketing strategy based on research & analysis of the root cause.
- Provide custom analyses to understand business trends as needed by the managers
- Define campaigns: audience, messages, channel mix, objectives & activities
- Execute campaign and build a compelling story to the customer
- Monitor performance of the campaign & optimize post mortem of the campaigns
- Identify and execute promotion (coupon) levers and conversion rate optimization through pricing and promotion (within constraints) by liaising with relevant stakeholders
Requirements
Requirements
- Passion in data-driven marketing and creating growth.
- Good analytical, problem-solving skills, and creative thinking.
- Adept at Word, PowerPoint, Excel, Google Analytics. High proficiency in SQL and data analytics tools is a big plus.
- Self-driven, excellent in follow through & execution, and have a growth mindset.
- Strong sense of ownership and accountability, with good attention to details.
- Good interpersonal skills and ability to work well in an international team environment.
- Have 2+ years experience in e-commerce, online marketing, fast moving consumer goods, management consultancy is preferred.
- Bachelor’s degree from reputable university, preferably from Engineering or Business major
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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