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Jobs or company...

Data Analyst - Group Data Office

Salary undisclosed

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Description

Overall Job Purpose:
  • Partner with specific client stakeholders within OCBC to understand their business challenges & use your data expertise to proactively identify areas where Customer Analytics techniques can create value.
  • Work closely with Marketing team and product managers to design, develop and implement campaigns.
  • Manage, track and analyze marketing campaign performance for key customer insights, campaign optimization and enhancement.
  • Represent Group Data Office in cross functional agile squads and business initiatives.
  • Support strategic build projects to continuously enhance the capability of OCBC’s analytical processes and big data platforms.

Roles & Responsibilities
  • Generate Actionable Customer Insight to Improve Key Business Outcomes
    • Support the deployment of world-class marketing analytics capabilities and practices to improve marketing effectiveness and efficiency of the OCBC Consumer Banking division. This includes:
    • Apply data and advanced analytics to drive relevance of the marketing opportunities presented to customers & front-line channels.
    • Conducting data discovery and other data exploration activities to identify emerging trends and business opportunities to grow the business.
    • Development and ongoing management of predictive models, campaign reporting, analysis and derivation of key customer metrics.
    • Development and execution of marketing campaigns & event triggers to support customer acquisition, cross & upselling and account activation goals within the Consumer Banking business.
    • Provision of ongoing support to segment and product management in the profiling and segmentation of customers as well as conduct of tactical mining to support their business initiatives.
    • Regular interaction with product and segment managers to understand their business objectives. Proactive recommendation on how you think analytics could help them achieve their goals.
    • Work closely with internal and external stakeholders in campaign design and promote automated solutions for execution efficiency.
    • Work with Data Engineering team to define the key pipelines of data required to support Business.
    • Collaborate with Data Scientists to develop predictive and recommendation engines for business overall acquisition, cross-sell and usage strategies.
Job Qualifications

Requirements (Knowledge, Skills & Competencies)

General Knowledge & Experience:
  • At least 4 years of experience in a data analytics role
  • Understanding of banking, insurance and financial services preferred

Programming & Data
  • Exposure to database, analytical marketing or campaign management functions.
  • Ability to analyse, identify, visualize and describe key trends within large datasets
  • Machine learning, statistical modeling, visualization
  • Ideally has prior experience of Campaign Management (Unica / SAS /Adobe) and Direct Marketing experiment design concepts
  • Some prior exposure to analytical software tools of leading analytical software tools (such as SAS / Python); leading database environments (Oracle / Teradata / Cloudera Hadoop / SQL); reporting tools (Qlikview / Power BI / Tableau) and/or Customer Relationship Management (CRM) platforms (Siebel / Pega / Salesforce).
  • Experience in tracking digital marketing activities, preferably using with Adobe or Google Analytics

Communication & Soft Skills


    • Curiosity & a real passion for understanding “why?”

    • Creativity to see possibilities within the data & translate into compelling stories, decision and actions for non-technical business users.
    • Strong communication skills and ability to influence the business to take action using data.

    Primary Location

    Singapore

    Job

    Information Technology

    Organization

    Group Data Office

    Schedule

    Permanent

    Full-time

    Job Posting

    20-Sep-2024, 8:34:13 AM
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