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Content Strategist

  • Full Time, onsite
  • User Experience Researchers Pte Ltd (Singapore)
  • Singapore, Singapore
Salary undisclosed

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Responsibilities:

  • Content Planning: Develop and execute content strategies aligned with business objectives, target audience needs, and brand messaging.
  • Audience Research: Conduct audience research to understand user personas, preferences, and behaviours, and use insights to inform content development and distribution
  • Content Creation: Oversee the creation of high-quality, engaging, and relevant content across various channels, including websites, blogs, social media, and email marketing.
  • Editorial Calendar Management: Create and manage editorial calendars to ensure consistent and timely content publication, aligning with marketing campaigns and industry events.
  • SEO Integration: Collaborate with SEO specialists to optimise content for search engines, including keyword research, onpage optimisation, and link building strategies.
  • Content Distribution: Develop distribution plans to maximise content reach and engagement, leveraging channels such as social media, email, and partnerships with influencers or industry publications.
  • •Performance Analysis: Monitor content performance using analytics tools, track key performance indicators, and use data insights to refine content strategies and improve engagement