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Chief Marketing Officer

Salary undisclosed

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Job Summary:

As the Chief Marketing Officer (CMO), you will be responsible for developing and executing the company’s marketing strategy to drive growth, increase brand awareness, and enhance customer engagement. You will oversee all marketing operations and lead a team of marketing professionals. The ideal candidate will have a deep understanding of the cryptocurrency market, exceptional leadership skills, and a proven track record of successful marketing campaigns.

Key Responsibilities:

  • Strategic Planning: Develop and implement comprehensive marketing strategies aligned with the company’s objectives and goals.
  • Brand Management: Enhance and maintain the company’s brand image and reputation within the cryptocurrency industry.
  • Market Research: Conduct market research to identify trends, opportunities, and competitive landscape to inform marketing strategies.
  • Digital Marketing: Oversee digital marketing efforts including SEO, SEM, social media, email marketing, content marketing, and paid advertising.
  • Community Engagement: Foster and grow a vibrant community of users, investors, and stakeholders through effective communication and engagement strategies.
  • Product Marketing: Collaborate with product teams to develop and execute go-to-market strategies for new products and features.
  • Public Relations: Manage public relations efforts, including media relations, press releases.- Partnerships: Identify and establish strategic partnerships to enhance marketing reach and effectiveness.
  • Performance Analysis: Monitor and analyze marketing performance metrics to optimize campaigns and achieve KPIs
  • Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity and excellence.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
  • Proven experience as a CMO or in a senior marketing role within the cryptocurrency or fintech industry.
  • Ability to communicate with Chinese speaking stakeholders
  • Deep understanding of the cryptocurrency market and blockchain technology.
  • Proficiency in digital marketing tools and platforms.
  • Ability to think strategically and creatively to solve complex marketing challenges.
  • Ability to thrive in a fast-paced, dynamic environment.