Consumer Insights (CI) Manager, SEA & TW

Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.

Shark Ninja is expanding our APAC business and scaling it rapidly. Our two brands, Shark, and Ninja, have enjoyed unprecedented growth in the past 7 years, driven mainly by the very strong innovation pipeline on both brands. Given this success in our existing markets, Shark Ninja has embarked on a bold plan for growing APAC business, in which South East Asian Countries (Thailand, Indonesia, Philippines, Vietnam) and Taiwan play a critical role. We begin partnering with our distributors, so that we can drive strong growth in the most effective and effective manner, behind innovation and investments.

As we continue to grow, we are looking for a Consumer Insights (CI) Manager to join our team. This role will be based in Singapore, directly reporting to Distributor Market General Manager / dotted reporting to APAC CI Associate Director.

Position Overview:

As a pioneer of new distributor markets’ CI team, you will play a critical role in thriving our global business. This is an exciting opportunity to get directly involved in growing our business in multiple countries by providing our innovative, high quality products and by developing marketing plan to maximize their potential for further business growth, in global, agile, dynamic and flat environment.

Here are some of the EXCITING things you will get to do:

Closely working in conjunction with Marketing team, and other teams, this is both an “architectural” and “hands-on” role, responsible for all phases of both 1) validations and exploratory 2) quantitative and qualitative research.

Annual research planning

• Plan holistic market research plan, based on the business needs to achieve annual sales target, approaching both from product marketing side and communication marketing side.
• Sort out what local research is needed for what product in which country, by telling apart categories/products which have similar needs across countries from ones have unique needs to each country.

Research design

• Elaborate each research designs by localizing global-common protocols into each market.
• Curve out the best respondent criteria, considering our potential targets

Research execution

• Create screeners, questionnaires, discussion guides in order to pull out expected insights in the best way
• Execute surveys, conduct in-depth and focus group interviews
• Execute snowball recruit utilizing internal associates’ network time to time

Data analysis / Reporting

• Quantitative data aggregation at holistic level, qualitative analysis at conscious / subconscious levels
• Write report with powerful storyline supported by convincing data / insights
• Provide actionable, strategic recommendations / implications for next steps, having a good balance of objectivity and creativity
• Synthesized / historical interpretation of insights to provide success potential assessments per product to APAC HQ

Budget control / monitor

• Drive cost optimization by negotiating with agencies to select most cost-efficient ones.
• Utilize other market assets, past assets, or relative information source to cut down costs of ‘nice-to-have’ research.
• Monitor costs to ensure annual CI spending fits within annual CI budget

Required Skills and Qualifications:

• Minimum 5 years of proven experience in hands-on marketing research including agency side experience
• Bachelor’s degree in psychology / sociology / anthropology / foreign studies or relevant discipline
• Exposure to FMCG or durable goods industry preferred
• Strong background in qualitative and quantitative research in both validation / exploratory fields
• Excellent analytical skill; crisp, logical report writing, and integral insight interpretation in chronologically across multiple projects (connecting dots)
• Excellent communication skills, with the ability to interact professionally with stakeholders at all levels of the organization in both Japanese and English
• Demonstrated ability to multi-task in timely manner
• Good balance of 1) objectivity and creativity, 2) bird-eye view and detail-orientation
• Outstanding aspiration in learning about products

Your role in leading our success drivers & representing our unique mindset:

• Lead us to be “RARELY SATISFIED”
• Make things better each day; “PROGRESS OVER PERFECTION”
• Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,”
• Deliver something great; “WINNING IS A TEAM SPORT”
• Be clear and honest, “COMMUNICATING FOR IMPACT.”