Executive/Senior Executive, Marketing & Retail (Contract)
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Overall Responsibilities
The Executive/Senior Executive, Marketing & Retail (Contract) will play a pivotal role in working together with the Marketing team to support and executive marketing strategies, with a focus on digital but not limit to offline program to drive licensee sell in, retail programs, retail pop-ups and products sell-through for the Licensed Property (brand) which will be align with the regional strategy as set out by the Licensor.
Main Responsibilities
Overall Brand Management
- Oversee flow of event implementation in all aspects and ensure proper implementation.
- Ensure consistent usage of marketing materials, templates, retail promotions to support events/product launch/promotions at retail.
- Coordinate all campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, etc.).
- Any other responsibilities assigned, as relevant.
Online Responsibilities
- Support digital marketing campaigns across paid and organic channels/KOLS to drive business growth and brand affinity.
- Coordinating digital campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, content team etc.).
Offline Responsibilities
- Support all on-ground marketing initiatives set forth – exhibitions, pop-up events/stores etc. (if any).
- Responsible for setting up of retail POP/POSM with key retailers (Coordinate with various stakeholders inclusive of licensor, Licensee, retailer, PLS commercial and BA team) to ensure significant brand & product visibility.
Job Requirements
- 1-2 years experiences preferred, prior exposure in offline / online marketing is an added advantage
- Team player and willing to learn
- Good working knowledge of MS Office – Excel, Word, Outlook, PowerPoint
- Well organized and pro-active with attention to detail
- Ability to perform in a fast-paced and dynamic environment
- Good communication skills (written and verbal)
- Candidates with no prior marketing experience may be considered
- Open to students looking for short term internship
Job Types: Contract, Temporary
Contract length: 2 months
Pay: From $1,000.00 per month
Benefits:
- Work from home
Schedule:
- Monday to Friday
Experience:
- marketing: 1 year (Required)
Work Location: In person
Expected Start Date: 07/10/2024