Director of Brand and Creative Strategy
Salary undisclosed
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Our client, one of the biggest technology companies in Asia, is seeking a visionary Director of Brand and Creative Strategy. You will lead a team of over 40 creatives across 4 countries to drive brand alignment and recognition through your creative strategy & innovation.
In this role, you will get to:
Develop Creative Strategy & Innovation
In this role, you will get to:
Develop Creative Strategy & Innovation
- Develop and execute creative strategies aligned with the company's goals and brand vision.
- Lead brainstorming sessions for innovative ideas across marketing campaigns, product launches, and events.
- Explore new technologies, including generative AI, to enhance creative production.
- Stay updated on industry trends and competitor activities, integrating insights to maintain a competitive edge.
- Build a collaborative, high-performing team culture that fosters creativity and continuous improvement.
- Mentor team members, identifying their strengths and opportunities for growth.
- Ensure creative output aligns with the brand's voice, tone, and visual identity across all channels.
- Guide the evolution of the brand identity while supporting overall business growth.
- Oversee multiple projects, managing timelines, budgets, and milestones to ensure timely, high-quality results.
- Collaborate with marketing, product, sales teams, and regional offices across Southeast Asia to align creative efforts with business objectives.
- Present creative concepts to senior management, clearly articulating the rationale behind design decisions.
- Establish KPIs to evaluate creative project performance and adjust strategies as needed.
- Manage relationships with external agencies, freelancers, and creative partners, ensuring consistency and alignment with internal efforts.
- 10 years of experience in design, marketing or advertising in fast-growing startup.
- 5 years in a leadership or management role with proven experience in building and managing diverse high-performing creative teams
- Extensive experience leading creative teams, including designers, copywriters, motion graphic designers, and other creative professionals
- Excellent ability to conceptualize and develop creative strategies
- Ability effectively translate business goals into compelling brand communication.
- Strong expertise in maintaining brand identity, ensuring consistency in tone, voice, and visual representation across all touchpoints.
- Exceptional time management and resource allocation skills, with the ability to manage multiple projects simultaneously, ensuring timely delivery within budget and scope.
- A track record of successfully presenting and selling creative ideas to senior leadership, with excellent negotiation and communication skills.
- Advanced knowledge of emerging media technologies and tools, including generative AI, to enhance media production and streamline creative processes.
- Demonstrated experience in managing relationships with external agencies, freelancers, and creative partners, ensuring their work meets internal standards and aligns with business goals.
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