Brand and Content Specialist- On Contract
Salary undisclosed
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What You'll Do
- Develop and implement content strategies that align with business objectives and KPIs.
- Write engaging and informative blog posts for the website.
- Optimize website content and conduct keyword analysis to enhance SEO performance
- Develop and execute social media strategies to boost brand awareness and engagement.
- Design visually engaging content for social media – static and videos, brochures, and other marketing materials.
- Work with program teams to develop compelling selling content.
- Monitor and analyze content performance using analytics tools.
- Ensure all content aligns with brand identity and standards.
You Bring (experience & Qualifications)
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- At least 3 years of experience in content marketing and brand strategy.
- Strong understanding of SEO, keyword analysis, and content management systems.
- Proficiency in Adobe Analytics, GA4, SEMRush, and other analytics tools.
- Proficiency in design tools such as Adobe Creative Suite, Canva
- Excellent writing, editing, and proofreading skills.
- Strong analytical skills for performance tracking and reporting.
- Ability to develop and pitch creative concepts.
- Collaborative team player with multitasking abilities.
- Detail-oriented with a commitment to brand integrity.
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