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Brand and Content Specialist- On Contract

Salary undisclosed

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What You'll Do

  • Develop and implement content strategies that align with business objectives and KPIs.
  • Write engaging and informative blog posts for the website.
  • Optimize website content and conduct keyword analysis to enhance SEO performance
  • Develop and execute social media strategies to boost brand awareness and engagement.
  • Design visually engaging content for social media – static and videos, brochures, and other marketing materials.
  • Work with program teams to develop compelling selling content.
  • Monitor and analyze content performance using analytics tools.
  • Ensure all content aligns with brand identity and standards.

You Bring (experience & Qualifications)

  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • At least 3 years of experience in content marketing and brand strategy.
  • Strong understanding of SEO, keyword analysis, and content management systems.
  • Proficiency in Adobe Analytics, GA4, SEMRush, and other analytics tools.
  • Proficiency in design tools such as Adobe Creative Suite, Canva
  • Excellent writing, editing, and proofreading skills.
  • Strong analytical skills for performance tracking and reporting.
  • Ability to develop and pitch creative concepts.
  • Collaborative team player with multitasking abilities.
  • Detail-oriented with a commitment to brand integrity.