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Sales Director

Salary undisclosed

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The Sales Director is responsible for implementing and localizing the global sales strategy across 11 countries in the Asia Pacific region, overseeing a business valued at €40 million, with a strong growth trajectory. This role involves setting long-term sales strategies, making strategic decisions, identifying key priorities, and executing them effectively across the region.

Distributor management is a significant component, where building trust, supporting distributors, and optimizing their performance is essential. The role also requires managing negotiations with key accounts (KA) and developing a robust route-to-market (RTM) strategy to maximize market reach both regionally and within individual countries. Balancing volume, price, mix, and profitability through strategic revenue management will be a critical focus.

Collaboration is key, especially with the marketing department, fostering a cohesive "one demand" mindset across teams. The Sales Director will also be responsible for managing the sales budget and ensuring distributor performance aligns with growth objectives.

Key Responsibilities:

  • Implement and localize global sales strategies across the Asia Pacific region.
  • Develop strategies to support growth for both business units and importers in the region.
  • Make strategic decisions and set clear priorities to maximize business impact and investment efficiency.
  • Collaborate with the Asia Pacific General Manager to develop and communicate long-term sales visions, engaging stakeholders throughout the process.
  • Build strong relationships with distributors, providing support to enhance business growth and performance.
  • Define and execute a strategic RTM approach to ensure optimal market coverage.
  • Lead negotiations with key accounts (KA) and identify opportunities for growth using the 80:20 principle.
  • Apply strategic revenue management principles to balance growth with profitability.
  • Work closely with marketing and country managers to create a unified demand strategy.
  • Develop and manage the sales budget while controlling spending and distributor performance.
  • Regularly report to regional management and global headquarters.

Key Health & Safety Responsibilities:

  • Ensure personal compliance with health and safety regulations, instructions, and systems.
  • Provide necessary training and resources for safe operations within the team.
  • Monitor and review health and safety performance, suggesting improvements and taking corrective action where necessary.

Qualifications & Requirements:

  • University degree in business or a related field. A master's degree is a plus.
  • Minimum of 10 years of relevant experience.
  • Strong experience managing importers and distributors.
  • Key Account Management (KAM) expertise.
  • Proven experience in optimizing route-to-market (RTM) strategies.
  • Experience in regional roles with responsibility for deploying strategies across multiple markets.
  • Demonstrated leadership skills, including motivating, training, and developing teams.
  • Strong interpersonal and collaboration abilities, fostering a team-oriented work environment.
  • Ability to influence without direct authority and enhance distributor performance.
  • Strategic agility and business acumen.
  • Strong focus on results, action-oriented with priority-setting and analytical skills.
  • Positive, hands-on attitude, comfortable in fast-paced and dynamic environments.
  • Willingness to travel extensively within and outside the region.
  • Experience in financial planning, budgeting, and performance monitoring.

This role offers the opportunity to shape and drive sales strategies in a dynamic and fast-growing region, working closely with key partners and internal teams to achieve long-term success.